The campaign manager for a politician who is running for re-election to a political office is planning the campaign. Four ways to advertise have been selected: TV ads, radio ads, billboards, and newspaper ads. The cost of these are $900 for each TV ad, $500 for each radio ad, $600 for a billboard for one month, and $180 for each newspaper ad. The audience reached by each type of advertising has been estimated to be 40,000 for each TV ad, 32,000 for each radio ad, 34,000 for each billboard, and 17,000 for each newspaper ad. The total monthly advertising budget is $16,000. The following goals have been established and ranked: 1. The number of people reached should be at least 1,500,000. 2. The total monthly advertising budget should not be exceeded. 3. Together, the number of ads on either TV or radio should be at least 6. 4. No more than 10 ads of any one type of advertising should be used. Formulate this as a goal programming problem

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
icon
Related questions
Question

The campaign manager for a politician who is running for re-election to a political office is planning the campaign. Four ways to advertise have been selected: TV ads, radio ads, billboards, and newspaper ads. The cost of these are $900 for each TV ad, $500 for each radio ad, $600 for a billboard for one month, and $180 for each newspaper ad. The audience reached by each type of advertising has been estimated to be 40,000 for each TV ad, 32,000 for each radio ad, 34,000 for each billboard, and 17,000 for each newspaper ad. The total monthly advertising budget is $16,000. The following goals have been established and ranked:

1. The number of people reached should be at least 1,500,000.

2. The total monthly advertising budget should not be exceeded.

3. Together, the number of ads on either TV or radio should be at least 6.

4. No more than 10 ads of any one type of advertising should be used.

Formulate this as a goal programming problem

Expert Solution
trending now

Trending now

This is a popular solution!

steps

Step by step

Solved in 2 steps

Blurred answer
Similar questions
Recommended textbooks for you
Practical Management Science
Practical Management Science
Operations Management
ISBN:
9781337406659
Author:
WINSTON, Wayne L.
Publisher:
Cengage,
Operations Management
Operations Management
Operations Management
ISBN:
9781259667473
Author:
William J Stevenson
Publisher:
McGraw-Hill Education
Operations and Supply Chain Management (Mcgraw-hi…
Operations and Supply Chain Management (Mcgraw-hi…
Operations Management
ISBN:
9781259666100
Author:
F. Robert Jacobs, Richard B Chase
Publisher:
McGraw-Hill Education
Business in Action
Business in Action
Operations Management
ISBN:
9780135198100
Author:
BOVEE
Publisher:
PEARSON CO
Purchasing and Supply Chain Management
Purchasing and Supply Chain Management
Operations Management
ISBN:
9781285869681
Author:
Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Publisher:
Cengage Learning
Production and Operations Analysis, Seventh Editi…
Production and Operations Analysis, Seventh Editi…
Operations Management
ISBN:
9781478623069
Author:
Steven Nahmias, Tava Lennon Olsen
Publisher:
Waveland Press, Inc.