An airline decided to offer direct service from City A to City B. Management must decide between a full price service using the company's new fleet of jet aircraft and a discount service using smaller capacity commuter planes. It is clear that the best choice depends on the market reaction to the service the airline offers. Management developed estimates of the contribution to profit for each type of service based upon two possible levels of demand for service to the airline: strong and weak. The following table shows the estimated quarterly profits (in thousands of dollars). Service Full price Discount Demand for Service Strong $970 $690 Weak -$510 $320 (a) What is the decision to be made, what is the chance event, and what is the consequence for this problem? The decision to be made is ---Select--- . The chance event is ---Select--- The consequence is ---Select--- How many decision alternatives are there? How many outcomes are there for the chance event? (b) If nothing is known about the probabilities of the chance outcomes, what is the recommended decision using the optimistic, conservative, and minimax regret approaches? The recommended decision using the optimistic approach is the ---Select-- service. The recommended decision using the conservative approach is the ---Select-- service. The recommended decision using the minimax regret approach is the ---Select-- service. (c) Suppose that management of the airline believes that the probability of strong demand is 0.7 and the probability of weak demand is 0.3. Use the expected value approach to determine an optimal decision. (Enter your answers in thousands of dollars.) EV (full) $ EV(discount) $ The optimal decision is the ---Select--- service. thousands thousands (d) Suppose that the probability of strong demand is 0.8 and the probability of weak demand is 0.2. What is the optimal decision using the expected value approach? (Enter your answers in thousands of dollars.) EV(full) $ EV(discount) The optimal decision is the ---Select-- service. thousands thousands (e) Use graphical sensitivity analysis to determine the range of demand probabilities for which each of the decision alternatives has the largest expected value. (Round your answer to four decimal places.) If the probability of strong demand falls below of strong demand is greater than the Select service is the best choice. If the probability the --Select-- service is the best choice.

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
icon
Related questions
Question
100%
An airline decided to offer direct service from City A to City B. Management must decide between a full price service using the
company's new fleet of jet aircraft and a discount service using smaller capacity commuter planes. It is clear that the best choice
depends on the market reaction to the service the airline offers. Management developed estimates of the contribution to profit for
each type of service based upon two possible levels of demand for service to the airline: strong and weak. The following table
shows the estimated quarterly profits (in thousands of dollars).
Service
Full price
Discount
Demand for Service
Strong
$970
$690
Weak
-$510
$320
(a) What is the decision to be made, what is the chance event, and what is the consequence for this problem?
The decision to be made is ---Select---
.The chance event is ---Select---
The consequence is ---Select---
How many decision alternatives are there?
How many outcomes are there for the chance event?
(b) If nothing is known about the probabilities of the chance outcomes, what is the recommended decision using the optimistic,
conservative, and minimax regret approaches?
The recommended decision using the optimistic approach is the ---Select--- service. The recommended decision using the
conservative approach is the ---Select--- service. The recommended decision using the minimax regret approach is the
---Select-- service.
(c) Suppose that management of the airline believes that the probability of strong demand is 0.7 and the probability of weak
demand 0.3 se the expected value approach to determine an optimal dec (Enter your answers in thousands of
dollars.)
EV (full)
$
EV(discount) $
The optimal decision is the ---Select--- service.
thousands
thousands
(d) Suppose that the probability of strong demand is 0.8 and the probability of weak demand is 0.2. What is the optimal
decision using the expected value approach? (Enter your answers in thousands of dollars.)
EV (full)
$
EV(discount) $
The optimal decision is the ---Select-- service.
thousands
thousands
(e) Use graphical sensitivity analysis to determine the range of demand probabilities for which each of the decision alternatives
has the largest expected value. (Round your answer to four decimal places.)
If the probability of strong demand falls below
of strong demand is greater than
, the ---Select--- service is the best choice. If the probability
the --Select--- service is the best choice.
Transcribed Image Text:An airline decided to offer direct service from City A to City B. Management must decide between a full price service using the company's new fleet of jet aircraft and a discount service using smaller capacity commuter planes. It is clear that the best choice depends on the market reaction to the service the airline offers. Management developed estimates of the contribution to profit for each type of service based upon two possible levels of demand for service to the airline: strong and weak. The following table shows the estimated quarterly profits (in thousands of dollars). Service Full price Discount Demand for Service Strong $970 $690 Weak -$510 $320 (a) What is the decision to be made, what is the chance event, and what is the consequence for this problem? The decision to be made is ---Select--- .The chance event is ---Select--- The consequence is ---Select--- How many decision alternatives are there? How many outcomes are there for the chance event? (b) If nothing is known about the probabilities of the chance outcomes, what is the recommended decision using the optimistic, conservative, and minimax regret approaches? The recommended decision using the optimistic approach is the ---Select--- service. The recommended decision using the conservative approach is the ---Select--- service. The recommended decision using the minimax regret approach is the ---Select-- service. (c) Suppose that management of the airline believes that the probability of strong demand is 0.7 and the probability of weak demand 0.3 se the expected value approach to determine an optimal dec (Enter your answers in thousands of dollars.) EV (full) $ EV(discount) $ The optimal decision is the ---Select--- service. thousands thousands (d) Suppose that the probability of strong demand is 0.8 and the probability of weak demand is 0.2. What is the optimal decision using the expected value approach? (Enter your answers in thousands of dollars.) EV (full) $ EV(discount) $ The optimal decision is the ---Select-- service. thousands thousands (e) Use graphical sensitivity analysis to determine the range of demand probabilities for which each of the decision alternatives has the largest expected value. (Round your answer to four decimal places.) If the probability of strong demand falls below of strong demand is greater than , the ---Select--- service is the best choice. If the probability the --Select--- service is the best choice.
Expert Solution
trending now

Trending now

This is a popular solution!

steps

Step by step

Solved in 3 steps with 30 images

Blurred answer
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Practical Management Science
Practical Management Science
Operations Management
ISBN:
9781337406659
Author:
WINSTON, Wayne L.
Publisher:
Cengage,
Operations Management
Operations Management
Operations Management
ISBN:
9781259667473
Author:
William J Stevenson
Publisher:
McGraw-Hill Education
Operations and Supply Chain Management (Mcgraw-hi…
Operations and Supply Chain Management (Mcgraw-hi…
Operations Management
ISBN:
9781259666100
Author:
F. Robert Jacobs, Richard B Chase
Publisher:
McGraw-Hill Education
Business in Action
Business in Action
Operations Management
ISBN:
9780135198100
Author:
BOVEE
Publisher:
PEARSON CO
Purchasing and Supply Chain Management
Purchasing and Supply Chain Management
Operations Management
ISBN:
9781285869681
Author:
Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Publisher:
Cengage Learning
Production and Operations Analysis, Seventh Editi…
Production and Operations Analysis, Seventh Editi…
Operations Management
ISBN:
9781478623069
Author:
Steven Nahmias, Tava Lennon Olsen
Publisher:
Waveland Press, Inc.