The revenues of a large grocery store chain, zMart, have been falling since the past 4 months. They have on-the-ground stores across major metros in India but no ecommerce presence. They now face competition, both from neighborhood stores as well as growing number of ecommerce stores. Their target customer base (28-35 years, technology savvy) enjoy variety, choice and value for money. zMart is hence finding it difficult to retain customers and build loyalty. ` The CEO has kicked off a project and appointed you as a consultant to improve current on-the-ground experience and launch a new online experience that will enable ecommerce sales. Once you have developed a thorough customer understanding, you are expected to present insights and come up with a problem statement for the CEO to approve. Provide the problem statement with supporting insights.
The revenues of a large grocery store chain, zMart, have been falling since the past 4
months. They have on-the-ground stores across major metros in India but no ecommerce
presence. They now face competition, both from neighborhood stores as well as growing
number of ecommerce stores. Their target customer base (28-35 years, technology savvy)
enjoy variety, choice and value for money. zMart is hence finding it difficult to retain
customers and build loyalty.
` The CEO has kicked off a project and appointed you as a consultant to improve current
on-the-ground experience and launch a new online experience that will enable
ecommerce sales.
Once you have developed a thorough customer understanding, you are expected to
present insights and come up with a problem statement for the CEO to approve. Provide
the problem statement with supporting insights.
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