The average basket size per purchase per agent in the fashion category in April is Rp.180.000,-. A third of agents made only 1 purchase that month. A third made 2 purchases that month. The rest made an average of 3.5 purchases that month. What % of agents in April bought fashion? Sales of ABC Fashion category comes from two merchants: Verry Venka (VV) and Vuka Lavak (VL). VV typically constitutes 40% of the fashion sales in ABC. VV's COO came to us and said, "Let's make our relationship stronger. We would like to be the merchant of your agents." VV decided to launch a free shipping promotion for ABC agents during the 2ndhalf of May. The promotion is expected to grow VV's sales at ABC by 45% for the remainder of the month, over current forecasted figures for the rest of May. In addition to that, a third of VL's sales are expected to be shifted to VV. If this happens, by what % will ABC's overall fashion sales exceed target in May?If this happens, what % of fashion sales will come from VV in May? The month-to-month retention of agents in ABC is 70%. This means, 70% of agents continue shopping at ABC the following month. 30% of agents are one-off and will not comeback to ABC. In March, the split between new and recurring agents were 50-50. What is the share of new agents in May that are new, out of 3,046 agents? Sales of ABC by category, in millions of Rupiah2016101131861181574666109Electronics300330132261FashionSupermarket4636168013761 OtherMarAprMay target May 1st to 15thNumber of1,8382,3893,046457transactingagents

Since we have our own strict guidelines in terms of answering your question, for that reason we can…

Answered: The average basket size per purchase…

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

Related questions

Question

The average basket size per purchase per agent in the fashion category in April is Rp.180.000,-. A third of agents made only 1 purchase that month. A third made 2 purchases that month. The rest made an average of 3.5 purchases that month. What % of agents in April bought fashion?
Sales of ABC Fashion category comes from two merchants: Verry Venka (VV) and Vuka Lavak (VL). VV typically constitutes 40% of the fashion sales in ABC. VV's COO came to us and said, "Let's make our relationship stronger. We would like to be the merchant of your agents." VV decided to launch a free shipping promotion for ABC agents during the 2ndhalf of May. The promotion is expected to grow VV's sales at ABC by 45% for the remainder of the month, over current forecasted figures for the rest of May. In addition to that, a third of VL's sales are expected to be shifted to VV. If this happens, by what % will ABC's overall fashion sales exceed target in May?
If this happens, what % of fashion sales will come from VV in May?
The month-to-month retention of agents in ABC is 70%. This means, 70% of agents continue shopping at ABC the following month. 30% of agents are one-off and will not comeback to ABC. In March, the split between new and recurring agents were 50-50. What is the share of new agents in May that are new, out of 3,046 agents?