Answered: The article cites Amazon as a potential…

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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Question

The article cites Amazon as a potential firm that may acquire Peloton. If you were advising Amazon on the potential acquisition of Peloton, and were performing an analysis of the home-cycling-as-fitness industry, how would you best assess rivalry?

Group of answer choices

Rivalry is low because there are not many companies in this industry.

Rivalry is high because there are not many companies in this industry.

Rivalry is low because there are no substitutes.

Rivalry is high because Peloton is dominant.

Expert Solution

Step 1

A rivalry is the situation of two individuals or gatherings taking part in a continuing competitive relationship. Rivalry is against one another soul between two contending sides. The actual relationship may likewise be known as a rivalry, and every member or side is an opponent to the next. A rivalry for the most part indicates a contest between individuals or gatherings, where each endeavors to be more effective than the other.