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The _______ is the combination of advertising, personal selling, sales promotion, social media, and public relations and is used to reach the target market and fulfill an organization's overall promotion goals.   a. product mix   b. distribution mix   c. retailing mix   d. promotional mix

The _______ is the combination of advertising, personal selling, sales promotion, social media, and public relations and is used to reach the target market and fulfill an organization's overall promotion goals.   a. product mix   b. distribution mix   c. retailing mix   d. promotional mix

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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13 The _______ is the combination of advertising, personal selling, sales promotion, social media, and public relations and is used to reach the target market and fulfill an organization's overall promotion goals.
  a.
product mix
  b.
distribution mix
  c.
retailing mix
  d.
promotional mix
 
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