Answered: Targeting is important as it forces a…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

Targeting is important as it forces a strategic focus that begins with the customers and
market and not inside the organisation
a) True
b) False

Expert Solution

Step 1 Targeting

Targeting is a strategic marketing which focus on identifying potential customers in the market, outside organization. Customers are the focal point in targeting process. Targeting forces the organization to develop standards, measures and characteristics and based on these target such customers which fulfill these measures and standards.

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