Target is considering opening mini-Target stores in airports across the United States. Target knows that 25% of the items in its store account for 70% of the store's sales and expects that this Pareto relationship will hold for the mini-Target stores. The mini-Targets will each carry 50 items, but it's unknown at this point which 50 items will be stocked. The annual sales of a mini-Target is forecasted to be $500,000.   Assume A items are top 20% of items sold, B items are the next 30% and C items are the bottom 50% of items sold. Turnover is expected to be for A items = 50, B items = 40 and C items = 10.   1. The top 20% of items in the min-Target store will account for what percent of sales?   - 42.9%   - 56.2%   - 68.7%   - 63.6%   2. What is the annual item sales expected to be for the 25th best selling product in the mini-Target store?   - $113   - $4,510   - $437,500   - $76,350

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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Target is considering opening mini-Target stores in airports across the United States. Target knows that 25% of the items in its store account for 70% of the store's sales and expects that this Pareto relationship will hold for the mini-Target stores. The mini-Targets will each carry 50 items, but it's unknown at this point which 50 items will be stocked. The annual sales of a mini-Target is forecasted to be $500,000.

 

Assume A items are top 20% of items sold, B items are the next 30% and C items are the bottom 50% of items sold. Turnover is expected to be for A items = 50, B items = 40 and C items = 10.

 

1. The top 20% of items in the min-Target store will account for what percent of sales?

 

- 42.9%

 

- 56.2%

 

- 68.7%

 

- 63.6%

 

2. What is the annual item sales expected to be for the 25th best selling product in the mini-Target store?

 

- $113

 

- $4,510

 

- $437,500

 

- $76,350

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