A video game system producer has just finished developing a new gaming system, System 2, and you are tasked with determining the optimal release strategy. In particular, should it offer only one version, and if so which one: the current System 1 or the new System 2. Alternatively, should it offer both systems simultaneously? The firm's market research team produced the following numbers regarding willingness to pay for the two systems: WTP for: USER TYPE # USERS SYSTEM 1 SYSTEM 2 Low-end user 8 million 300 600 High-end user 2 million 800 1200 The estimated production cost of System 1 is $200, and for System 2 is $400. Determine the firm's optimal course of action and pricing strategy.

Practical Management Science
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ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
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A video game system producer has just
finished developing a new gaming system,
System 2, and you are tasked with
determining the optimal release strategy. In
particular, should it offer only one version,
and if so which one: the current System 1 or
the new System 2. Alternatively, should it
offer both systems simultaneously?
The firm's market research team produced
the following numbers regarding
willingness to pay for the two systems:
WTP for:
USER TYPE
# USERS
SYSTEM 1
SYSTEM 2
Low-end user
8 million
300
600
High-end user
2 million
800
1200
The estimated production cost of System 1
is $200, and for System 2 is $400.
Determine the firm's optimal course of
action and pricing strategy.
Transcribed Image Text:A video game system producer has just finished developing a new gaming system, System 2, and you are tasked with determining the optimal release strategy. In particular, should it offer only one version, and if so which one: the current System 1 or the new System 2. Alternatively, should it offer both systems simultaneously? The firm's market research team produced the following numbers regarding willingness to pay for the two systems: WTP for: USER TYPE # USERS SYSTEM 1 SYSTEM 2 Low-end user 8 million 300 600 High-end user 2 million 800 1200 The estimated production cost of System 1 is $200, and for System 2 is $400. Determine the firm's optimal course of action and pricing strategy.
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