A video game system producer has just finished developing a new gaming system, System 2, and you are tasked with determining the optimal release strategy. In particular, should it offer only one version, and if so which one: the current System 1 or the new System 2. Alternatively, should it offer both systems simultaneously? The firm's market research team produced the following numbers regarding willingness to pay for the two systems: WTP for: USER TYPE # USERS SYSTEM 1 SYSTEM 2 Low-end user 8 million 300 600 High-end user 2 million 800 1200 The estimated production cost of System 1 is $200, and for System 2 is $400. Determine the firm's optimal course of action and pricing strategy.
A video game system producer has just finished developing a new gaming system, System 2, and you are tasked with determining the optimal release strategy. In particular, should it offer only one version, and if so which one: the current System 1 or the new System 2. Alternatively, should it offer both systems simultaneously? The firm's market research team produced the following numbers regarding willingness to pay for the two systems: WTP for: USER TYPE # USERS SYSTEM 1 SYSTEM 2 Low-end user 8 million 300 600 High-end user 2 million 800 1200 The estimated production cost of System 1 is $200, and for System 2 is $400. Determine the firm's optimal course of action and pricing strategy.
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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