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SWOT Analysis---Counter Measure Selection Below is a list of internal Strengths, Weaknesses and external Opportunities and Threats for McDonald's. Explore the interactions between SWs and OTs to enerate four different strategies for McDonald's: Strengths Brand Image Rich/thick corporate culture Operational/Quality control upplier relationships Global Reach Financial Resources Weaknesses nflexibility Slow response to changing tastes Franchise saturation in North

SWOT Analysis---Counter Measure Selection Below is a list of internal Strengths, Weaknesses and external Opportunities and Threats for McDonald's. Explore the interactions between SWs and OTs to enerate four different strategies for McDonald's: Strengths Brand Image Rich/thick corporate culture Operational/Quality control upplier relationships Global Reach Financial Resources Weaknesses nflexibility Slow response to changing tastes Franchise saturation in North

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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McDonald's Case Study SWOT Analysis---Counter Measure Selection Below is a list of internal Strengths, Weaknesses and external Opportunities and Threats for McDonald's. Explore the interactions between SWs and OTs to generate four different strategies for McDonald's: Strengths Brand Image Rich/thick corporate culture Operational/Quality control Supplier relationships Global Reach Financial Resources Weaknesses Inflexibility Slow response to changing tastes Franchise saturation in North America Opportunities Growing consumer market in developing countries Aging boomers, time and disposable income Threats Increased fast food competition Trend healthy eating/life style Green Movement/youth backlash SWOT Counter Measure Selection Answers SO (a strategy which employs strengths to seize opportunities) ST (a strategy which employs strengths to combat external threats) WO (a strategy which minimizes weaknesses to take advantage of opportunities, suggests that weaknesses need to be bolstered to take advantage of external
Transcribed Image Text:McDonald's Case Study SWOT Analysis---Counter Measure Selection Below is a list of internal Strengths, Weaknesses and external Opportunities and Threats for McDonald's. Explore the interactions between SWs and OTs to generate four different strategies for McDonald's: Strengths Brand Image Rich/thick corporate culture Operational/Quality control Supplier relationships Global Reach Financial Resources Weaknesses Inflexibility Slow response to changing tastes Franchise saturation in North America Opportunities Growing consumer market in developing countries Aging boomers, time and disposable income Threats Increased fast food competition Trend healthy eating/life style Green Movement/youth backlash SWOT Counter Measure Selection Answers SO (a strategy which employs strengths to seize opportunities) ST (a strategy which employs strengths to combat external threats) WO (a strategy which minimizes weaknesses to take advantage of opportunities, suggests that weaknesses need to be bolstered to take advantage of external
opportunities) WT (a strategy which minimizes weaknesses and minimizes threats, points to defensive tactics) ON THE BASIS OF INFORMATION PROVIDED TO YOU YOU ARE SUPOSED TO MAKE ATLEAST ONE-ONE STRATGEY FOR EACH QUADRANT. Table-TOWS MATRIX OPPORTUNITIES - O 1- THREATS - T 1- STRENGTHS - S 1- SO Strategies ST Strategies WEAKNESSES - W 1- WO Strategies WT Strategies
Transcribed Image Text:opportunities) WT (a strategy which minimizes weaknesses and minimizes threats, points to defensive tactics) ON THE BASIS OF INFORMATION PROVIDED TO YOU YOU ARE SUPOSED TO MAKE ATLEAST ONE-ONE STRATGEY FOR EACH QUADRANT. Table-TOWS MATRIX OPPORTUNITIES - O 1- THREATS - T 1- STRENGTHS - S 1- SO Strategies ST Strategies WEAKNESSES - W 1- WO Strategies WT Strategies
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