Susie's Pets and Supplies, a retail shop that sells pets and many related products needed by those pets, has recently reorganized. One area of the store is exclusively for dogs, another exclusively for cats, another exclusively for tropical fish, and so on. The shop is departmentalized by: O A. product. O B. customer. OC function
Susie's Pets and Supplies, a retail shop that sells pets and many related products needed by those pets, has recently reorganized. One area of the store is exclusively for dogs, another exclusively for cats, another exclusively for tropical fish, and so on. The shop is departmentalized by: O A. product. O B. customer. OC function
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
19.
20.
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Transcribed Image Text:QUESTION 19
Susie's Pets and Supplies, a retail shop that sells pets and many related products needed by those pets, has recently reorganized. One area of the store is exclusively for dogs, another
exclusively for cats, another exclusively for tropical fish, and so on. The shop is departmentalized by:
O A. product.
O B. customer.
O. function.
O D. process.
O E. geography.
QUESTION 20
According to the textbook and course notes, the skill required equally at all levels of management is:
O A. conceptual
O B. technical
O C. informational
O D. human
O E. decisional
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