Suppose you are a brand leader/manager of a pharmaceutical company. You are assigned to stablish a brand, generic name is Azithromycin. What are the strategies to reach to the consumers? Please answer at your own easy words( Shortly).
Suppose you are a brand leader/manager of a pharmaceutical company. You are assigned to stablish a brand, generic name is Azithromycin. What are the strategies to reach to the consumers? Please answer at your own easy words( Shortly).
Marketing for a pharmaceutical brand will be a different task as compared to the household and other companies, their marketing strategies and methods are also quite different because of the sensitive nature of the products(medicines). Medicines rely on real life use and experiment rather than on advertisement and other sales promotion. Furthermore as Azithromycins are used to treat bacterial infection in throat and upper chest area, so its effectiveness in treating such will be its best sales promotion booster.
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