Suppose you are a brand leader/manager of a pharmaceutical company. You are assigned to stablish a brand, generic name is Azithromycin, which is an antibiotic .  Now write the SWOT analysis of your product Azithromycin.  Please answer at your own easy words( Shortly)

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Suppose you are a brand leader/manager of a pharmaceutical company. You are assigned to stablish a brand, generic name is Azithromycin, which is an antibiotic .  Now write the SWOT analysis of your product Azithromycin.  Please answer at your own easy words( Shortly). 

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Introduction

Marketing helps the company to influence the people to change their actions and thinking. It helps to increase the brand value and number of exchange for the company.

Marketing is a vast topic including various areas like branding, segmentation, marketing research, communication, personal sales, etc. Various frameworks like marketing mix, SWOT analysis, etc. are used for enhancing the strategy creation for the managers.

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