Sudip Barua), Chapter name: Merger and Acquisitions Strategies Question:  Briefly describe 7 reason for acquisitions in your own word with example.There are 7 reasons for Acquisitions, they are- 1. Increased market power 2. Overcoming entry barriers 3.Cost of new product Develpoment and increased speed to market 4.Lower risk compared to developing new products 5.Increased Diversification 6. Reshaping the firm's competitive scope 7.Learning and developing new capabilities Briefly describe 7 reason for acquisitions in your own word with example

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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(Sudip Barua), Chapter name: Merger and Acquisitions Strategies

Question:  Briefly describe 7 reason for acquisitions in your own word with example.There are 7 reasons for Acquisitions, they are-

1. Increased market power

2. Overcoming entry barriers

3.Cost of new product Develpoment and increased speed to market

4.Lower risk compared to developing new products

5.Increased Diversification

6. Reshaping the firm's competitive scope

7.Learning and developing new capabilities

Briefly describe 7 reason for acquisitions in your own word with example.

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