Activity 1: Which is which Match Column A with Column B. Look for the definition of the terms. a. Internal, external b. External, harmless c. Harmful, helpful d. helpful, internal e. internal, harmful f. internal, harmless g. external, helpful h. external, harmful 1. Strength 2. Weakness 3. Opportunity 4. Threat
Activity 1: Which is which Match Column A with Column B. Look for the definition of the terms. a. Internal, external b. External, harmless c. Harmful, helpful d. helpful, internal e. internal, harmful f. internal, harmless g. external, helpful h. external, harmful 1. Strength 2. Weakness 3. Opportunity 4. Threat
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
directions: answer the following questions
note - RUSH
![Activity 1: Which is which
Match Column A with Column B. Look for the definition of the terms.
a. Internal, external
b. External, harmless
c. Harmful, helpful
d. helpful, internal
e. internal, harmful
f. internal, harmless
1. Strength
2. Weakness
3. Opportunity
4. Threat
Activity 2: Describe me
Identify what Marketing mix is being described.
1. Finding the right people for each position
2. Impact of products to customer
3. Grooming of the employees
4.
Making sure of the quality
5. Focus on aesthetics
Activity 3
Think of a business that you want to create and think of 2 possible competitors
and try to compare the 3 businesses using SWOT ANALYSIS. Try to write at least
2per each column.
Strengths
Weaknesses
Opportunities
Threats
g. external, helpful
h. external, harmful
My Business
Competitor A
Competitor B](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2Fbf9d7696-f748-4064-85ba-315fdd126428%2F62108d57-ceeb-4578-9d30-3db10c5cee1f%2Fgpveffj_processed.jpeg&w=3840&q=75)
Transcribed Image Text:Activity 1: Which is which
Match Column A with Column B. Look for the definition of the terms.
a. Internal, external
b. External, harmless
c. Harmful, helpful
d. helpful, internal
e. internal, harmful
f. internal, harmless
1. Strength
2. Weakness
3. Opportunity
4. Threat
Activity 2: Describe me
Identify what Marketing mix is being described.
1. Finding the right people for each position
2. Impact of products to customer
3. Grooming of the employees
4.
Making sure of the quality
5. Focus on aesthetics
Activity 3
Think of a business that you want to create and think of 2 possible competitors
and try to compare the 3 businesses using SWOT ANALYSIS. Try to write at least
2per each column.
Strengths
Weaknesses
Opportunities
Threats
g. external, helpful
h. external, harmful
My Business
Competitor A
Competitor B
![Using the business that you have used in your SWOT Analysis, create
your own Start-up cost.
Start-up Cost
Total
Act 5
Still using the same business, create your own CASH FLOW.
month
income
expenses
Profit/
loss
Act. 6
INCOME
Using the Operational cost, create a 3 year projection plan using the given assumptions.
The company is projecting sales to increase at 8% each year
• Interest income will increase P300 each year
•
Cost of Goods Sold in 2021 will be 52 % of sales:
Cost of goods sold in 2022 and 2023 will be 45% of sales
•
EXPENSES
Labor in 2021 will increase 5%
• Electricity will increase 10 percent each year
• Telephone, postage and office supply will have 3 percent increase yearly.
INCOME
Gross Income
Net Income (sum of all income excluding COGS)
Cost of Goods Sold (money spent for the product)
EXPENSES
Labor
Electricity
Telephone
Postage
Insurance
Advertising
Office Supplies
Transportation
Total Expenses (sum of all expenses)
Net profit/ (loss) (NET income-Total Expense)
2020
451,598
238,524
213,074
Php
98,730
9,105
3,590
2,378
14,400
46,390
14,903
34,071
223,567
14,957
Total
2021
2022
2023](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2Fbf9d7696-f748-4064-85ba-315fdd126428%2F62108d57-ceeb-4578-9d30-3db10c5cee1f%2F8o0kab9_processed.jpeg&w=3840&q=75)
Transcribed Image Text:Using the business that you have used in your SWOT Analysis, create
your own Start-up cost.
Start-up Cost
Total
Act 5
Still using the same business, create your own CASH FLOW.
month
income
expenses
Profit/
loss
Act. 6
INCOME
Using the Operational cost, create a 3 year projection plan using the given assumptions.
The company is projecting sales to increase at 8% each year
• Interest income will increase P300 each year
•
Cost of Goods Sold in 2021 will be 52 % of sales:
Cost of goods sold in 2022 and 2023 will be 45% of sales
•
EXPENSES
Labor in 2021 will increase 5%
• Electricity will increase 10 percent each year
• Telephone, postage and office supply will have 3 percent increase yearly.
INCOME
Gross Income
Net Income (sum of all income excluding COGS)
Cost of Goods Sold (money spent for the product)
EXPENSES
Labor
Electricity
Telephone
Postage
Insurance
Advertising
Office Supplies
Transportation
Total Expenses (sum of all expenses)
Net profit/ (loss) (NET income-Total Expense)
2020
451,598
238,524
213,074
Php
98,730
9,105
3,590
2,378
14,400
46,390
14,903
34,071
223,567
14,957
Total
2021
2022
2023
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