Q. 3 Strategically, the best place to include the offer is?Just in the teaser.In the brochure, in the Johnson box, the body of the letter and the P.S.In the teaser and the body of the letter.In the body of the letter, in the Johnson Box and in the P.S. Strategically, the best place to include the offer is?Just in the teaser.In the brochure, in the Johnson box, the body of the letter and the P.S.In the teaser and the body of the letter.In the body of the letter, in the Johnson Box and in the P.S.

Marketing is the most important part of the company helping to create customers. It is a vast field…

Answered: Strategically, the best place to…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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q16) Which of the following accurately states how the "Net Promoter Score" is calculated? Group of answer choices a)All scores of 6-10 are assumed to be promoters. All scores of 0-4 are detractors. NPS = % promoters — % Detractors b)All scores of 8-10 are promoters; 3 to 7 are moderates, and 0-2 are detractors.NPS = 2*Promoters+0.5*moderates-detractors c)All scores of 9 or 10 are promoters, all scores from 0 to 6 are detractors, and scores of 7-8 are ignored. Then, NPS is calculated as:NPS = % promoters — % Detractors q17) Which of the following are typical actions a company might take to increase post-purchase satisfaction. Group of answer choices a)Plan your advertising to have it help re-assure purchasers of your product that they made a good choice. b)Release new versions regularly with improved features and give those who own your product easy ways to upgrade to the new versions. c)Customer service is expensive. So don't offer any way for those who use or purchase your product to…
Question 4 There are many types of airlines involved in the air cargo business. Think of an airline that you are familiar with. Determine the characteristics of this airline (e.g. aircraft fleet, services provided, products, service quality and service coverage) and its classification by the air cargo business. (10 marks) With reference to the same airline, critique on three (3) key challenges the airline is likely to face in terms of managing its revenue. (15 marks) (a) (b)
Qw.35.
Question 5 5.1 Suppose an economy's production function is Y = AK“L'«. If the annual rate of economic growth is 4.5 per cent and labour and capital are both growing annually by 3 per cent and 4 percent respectively, what contribution to growth is made by total factor productivity? You can assume that labour receives 65 per cent of the total income generated in this economy. 5.2 Does this mean that labour contributes 65 per cent of the increased output? Explain.
Q 10. Explain revenue models.
QUESTION THREE (3) SOKOI Group has been involved in the production and distribution of shoes and an assortment of leather products for over 25 years. SOKOI Group has recently decided to diversify its business portfolio and have invested about $2million dollars in the establishment of a modern hospital and health centre known as the SOKOI Medical Centre. As the Business Development consultant of this new hospital, explain to the management of SOKOI Group four (4) ways in which the shoes business differs from the hospital and healthcare business. Describe four (4) unique strategies you shall adopt in ensuring the operational success of SOKOI Medical Centre.
Q 9. Discuss the importance of search engines.
Question 3: Jerry has preferences over cats, c, and hats, h, that can be described by u(c, h) = min{2c, 2h}. Sketch the following curves (where pertinent, put c on the horizontal axis and h on the vertical axis): (1) Jerry's price consumption curve as the price of cats p. changes. (2) Jerry's demand curve for cats. (3) Jerry's income consumption curve. (4) Jerry's Engel curve for cats and Jerry's Engel curve for hats.
Question 4 Jetair was founded in September 2007 and is one of a growing number of low-cost airlines in the country of Salta. Jetair's strategy is to operate as a low-cost, high-efficiency airline, and it does this by: Operating mostly in secondary cities to reduce landing costs. ● Using only one type of aircraft in order to reduce maintenance and operational costs. These planes are leased rather than bought outright. Having only one category of seat class. Having no pre-allocated seats or in-flight entertainment. Focusing on e-commerce with customers, both booking tickets and checking in for flights online. The airline was given an 'on-time arrival' ranking of seventh best by the country's aviation authority, which ranks all 50 of the country's airlines based on the number of flights which arrive on time at their destinations. 48 Jetair flights were cancelled in 2013 compared to 35 in 2012. This increase was due to an increase in the staff absentee rate at Jetair from 3 days per staff…

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Strategically, the best place to include the offer is? Just in the teaser. In the brochure, in the Johnson box, the body of the letter and the P.S. In the teaser and the body of the letter. In the body of the letter, in the Johnson Box and in the P.S.