Ster-Kinekor (Cinema) operates in an environment that is currently being disrupted by the COVID-19 pandemic. Show that you understand the industry your chosen brand is operating within. Provide a summary of all the things that are influencing the chosen brand’s environment. Think of PESTLE (Political, Economic, Social, Technology, Legal, Environmental) type of factors, competitors (what are they doing that is leading the way in the category?) or anything else that is influencing the industry.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
icon
Related questions
Question

Ster-Kinekor (Cinema) operates in an environment that is currently being disrupted by the COVID-19 pandemic.

Show that you understand the industry your chosen brand is operating within. Provide a summary of all the things that are influencing the chosen brand’s environment. Think of PESTLE (Political, Economic, Social, Technology, Legal, Environmental) type of factors, competitors (what are they doing that is leading the way in the category?) or anything else that is influencing the industry.

Expert Solution
steps

Step by step

Solved in 2 steps

Blurred answer
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning