So the question are from a class named "purchasing and materials management" and operations management seems like the closest subject to that.   1.)Why are more top managers recognizing the importance of purchasing/supply management? 2.What is the difference between purchasing and supply management? What is the difference between a supply chain orientation and supply chain management? 3.What is the difference between a supply chain and a value chain?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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So the question are from a class named "purchasing and materials management" and operations management seems like the closest subject to that.

 

1.)Why are more top managers recognizing the importance of purchasing/supply management?

2.What is the difference between purchasing and supply management? What is the difference between a supply chain orientation and supply chain management?

3.What is the difference between a supply chain and a value chain?

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