What is it about supply management that is gaining traction with senior   executives?

Identify a company that you think is customer-centric and one that is not.

Does one-to-one marketing have to be expensive? How can small organizations interact with their customers in a cost-effective way?

There are literally  100’s of different definitions of marketing available on the internet, and even marketing textbooks will use their own definition of what marketing is all about. And in the business world, especially across industries, you will find that different firms and different managers have a somewhat unique view of the role of marketing. As you probably know already however, the key goals of marketing are to: generate long-term profits, deliver customer satisfaction, and improve the competitive strengths of the organization over time. But let’s now have a very simple look at the role of marketing based on these three goals.  The above marketing goals are really all about getting and keeping customers. This means that can we break marketing down to three simplistic responsibilities: Attract new customers (Get) Grow share of customer (Build) Retain profitable customers (Hold) In other words – GET – BUILD – HOLD customers. Clearly, there is a whole array of marketing…

What is meant by a voucher? Explain how its use can improve anorganization’s internal controls.

In regards to customer relationship management (CRM) systems, what are some of the most important ideas that food market organizations should keep in mind?

For what possible reason would a company wish to isolate itself?

What are the benefits of integrating Customer Relationship Management with other business systems, such as sales, marketing, and customer support?

What are some benefits of a strategic marketing orientation from a managerial perspective?

Choose an organisation. Write an email to another organisation’s manager or an individual prospect about the services/products that your organisation offers. You aim to convince them why they should buy your services/products over your competitors.