What is it about supply management that is gaining traction with senior executives?
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What is it about supply management that is gaining traction with senior
executives?
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- A company that uses a customer relationship management system and what are the dimensions?The market's declining sales are a challenge for a mobile device manufacturer. Any item that you are familiar with can be imagined. What choices or actions should be made at each management level to put this decision into practise?How is the marketing of the company Home Depot different from other big companies?
- What are points of difference and why are they important?Why do marketing professionals care about and participate in supply chain decisions? Do you think small business owners are at a disadvantage if they lack the marketing research resources that large companies have? Why, or why not?Being locked into a product or technology is a problem only if such a product can be clearly shown to be inferior to an alternative. Using your understanding of market structure, briefly explain what difficulties there might be in establishing such a case?
- Identify a company that you think is customer-centric and one that is not.Does one-to-one marketing have to be expensive? How can small organizations interact with their customers in a cost-effective way?There are literally 100’s of different definitions of marketing available on the internet, and even marketing textbooks will use their own definition of what marketing is all about. And in the business world, especially across industries, you will find that different firms and different managers have a somewhat unique view of the role of marketing. As you probably know already however, the key goals of marketing are to: generate long-term profits, deliver customer satisfaction, and improve the competitive strengths of the organization over time. But let’s now have a very simple look at the role of marketing based on these three goals. The above marketing goals are really all about getting and keeping customers. This means that can we break marketing down to three simplistic responsibilities: Attract new customers (Get) Grow share of customer (Build) Retain profitable customers (Hold) In other words – GET – BUILD – HOLD customers. Clearly, there is a whole array of marketing…