Critically evaluate your organisation with regards to its vision, mission, and value statements, and assess how these are aligned to the organisation's strategy and culture. your answer should consider whether there are areas of improvement regarding its vision, mission, and value statement. Finally, recommend key stakeholder who may be consulted in this process, and justify your recommendations.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Critically evaluate your organisation with regards to its vision, mission, and value statements, and assess how these are aligned to the organisation's strategy and culture. your answer should consider whether there are areas of improvement regarding its vision, mission, and value statement. Finally, recommend key stakeholder who may be consulted in this process, and justify your recommendations.

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