Glen and Bianca are two enterprising youths. They graduated from De La Salle Lipa with a bachelor's degree in Entrepreneurship. They thought instead of doing a job, they would launch an Organic Farm in the Batangas. Glen has 10 hectares land ownership in Tanauan City Batangas, aside from this, his family were known in the Agricultural industry for more than 5 years now. His ancestors have a technical expertise in terms of land cultivation. The only difference is that Glen would want to venture into Organic Farming because he wants to promote sustainable farming methods. Bianca on the other hand came from a family who owns 2 chains of Restaurant specializing in serving delicious Filipino cuisine. Since they have 10 hectares of land, they will be needing additional manpower to work for their farm; buy machinery and farm equipment, and buy materials need in making organic fertilizers. They also must invest in their methods to be able to manage their crops. Soon they will be needing to acquire certification as Organic farm and they must prepare because aside from the fact that it is costly, there are numerous requirements that they must be able to comply. Villa Victoria Organic Farm provides employment opportunities to the community. Moreover, promotion of Organic Farm also encourages people to be more aware of the good benefits that could be gained from consuming organic fruits and vegetables. Nowadays people are more conscious of what they eat, thus, this Organic Farm can have a huge impact not only on their community but also on their stakeholders. Sustainable use of resources can also be manifested as this kind of farming method focuses on reusing the wastes of the farm and converting it into fertilizers. Soil fertility could easily be made through developing organic wastes thus ensuring that no artificial fertilizers that could harm the body will be used. In running a farm, one must be able to manage the whole operation properly. From the smallest detail to the biggest, they must be ready to effectively and efficiently learn every aspect that needs to be taken care of. A big challenge for an Organic Farm is the risk of pests because no artificial fertilizers are being used. Another is the limited source of organic manure and fertilizer, which is the main reason why they should be able to find ways on how to achieve sustainability in their operation.
Glen and Bianca are two enterprising youths. They graduated from De La Salle Lipa with a bachelor's degree in Entrepreneurship. They thought instead of doing a job, they would launch an Organic Farm in the Batangas. Glen has 10 hectares land ownership in Tanauan City Batangas, aside from this, his family were known in the Agricultural industry for more than 5 years now. His ancestors have a technical expertise in terms of land cultivation. The only difference is that Glen would want to venture into Organic Farming because he wants to promote sustainable farming methods. Bianca on the other hand came from a family who owns 2 chains of Restaurant specializing in serving delicious Filipino cuisine. Since they have 10 hectares of land, they will be needing additional manpower to work for their farm; buy machinery and farm equipment, and buy materials need in making organic fertilizers. They also must invest in their methods to be able to manage their crops. Soon they will be needing to acquire certification as Organic farm and they must prepare because aside from the fact that it is costly, there are numerous requirements that they must be able to comply. Villa Victoria Organic Farm provides employment opportunities to the community. Moreover, promotion of Organic Farm also encourages people to be more aware of the good benefits that could be gained from consuming organic fruits and vegetables. Nowadays people are more conscious of what they eat, thus, this Organic Farm can have a huge impact not only on their community but also on their stakeholders. Sustainable use of resources can also be manifested as this kind of farming method focuses on reusing the wastes of the farm and converting it into fertilizers. Soil fertility could easily be made through developing organic wastes thus ensuring that no artificial fertilizers that could harm the body will be used. In running a farm, one must be able to manage the whole operation properly. From the smallest detail to the biggest, they must be ready to effectively and efficiently learn every aspect that needs to be taken care of. A big challenge for an Organic Farm is the risk of pests because no artificial fertilizers are being used. Another is the limited source of organic manure and fertilizer, which is the main reason why they should be able to find ways on how to achieve sustainability in their operation.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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