Since states are not in agreement as to how to establish a design defect, what two theories have evolved to determine when a product is so defective as to be dangerous? Multiple Choice The consumer expectations test and the feasible alternatives test. The consumer expectations test and the breached warranty test. The feasible alternatives test and the consumer user test. The design defect test and the market expectations test. The consumer propensity test and the market expectation test.
Since states are not in agreement as to how to establish a design defect, what two theories have evolved to determine when a product is so defective as to be dangerous? Multiple Choice The consumer expectations test and the feasible alternatives test. The consumer expectations test and the breached warranty test. The feasible alternatives test and the consumer user test. The design defect test and the market expectations test. The consumer propensity test and the market expectation test.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Since states are not in agreement as to how to establish a design defect, what two theories have evolved to determine when a product is so defective as to be dangerous?
Multiple Choice
-
The consumer expectations test and the feasible alternatives test.
-
The consumer expectations test and the breached warranty test.
-
The feasible alternatives test and the consumer user test.
-
The design defect test and the market expectations test.
-
The consumer propensity test and the market expectation test.
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