2. Assume that consumers evaluate new cars on two features: Number of Cupholders (C),and Sexiness of design (S). Chevrolet currently offers the following line-up of models:• Chevy Camaro: C = 2, S = 7• Chevy Tahoe: C = 6, S = 3In addition, Chevrolet has the following new models that it could roll out, if necessary:• Chevy Bolt: C = 3, S = 4• Chevy Corvette: C = 1, S = 9Chevy Malibu: C = 4, S = 3.5• Chevy Colorado: C= 2, S= 5• Chevy Suburban: C = 8, 8 = 1(a) Some executives at Chevy want to increase the sales of the Camaro by addingexactly one of its new models to the line up. Which car could they add to do so?Why might adding this car help? If there are multiple cars they could add, pleaseanswer the questions for each possibility.(b) Some other Chevy executives want to increase the sales of the Tahoe by addingexactly one of its new models to the line up. Which car could they add to do so?Why might adding this car help? If there are multiple cars they could add, pleaseanswer the questions for each possibility.(c) What would have to be true about consuners' preferences and information forthe strategy to increase sales of the Tahoe to succeed?(d) Now imagine Chevy adds all of its new models to the line up. What is likely tobe the most popular car? Why?(e) Leslie is shopping for a new Chevy. When the dealer had the old line up (Camaroand Tahoe) she was indifferent between the two. With the new line up with all thecars, Leslie will choose either the Suburban or the Colorado. Write down Leslie'schoice correspondence under the two menus. Are her choices rational? Whyor why not?(f) Mike is also shopping for a new Chevy. When the dealer had the old line up(Camaro and Tahoe) he chose the Camaro. With the new line up with all thecars, Mike will choose either the Tahoe, Malibu, or Bolt. Write down Mike'schoice correspondence for the two menus. Are his choices rational? Why orwhy not?

Since we are allowed to answer only top 3 related questions therefore we will be focused on…

Answered: Some executives at Chevy want to…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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