By the time a technology begins to reach maturity, the market is saturated with competition and companies need to decide if they are going to continue to develop using the existing technologies or innovate, develop new technologies. This generates what so called " MORE" curve. Statistically, around 80% of new products are market driven. True or False?

By the time a technology begins to reach maturity, the market is saturated with competition and companies need to decide if they are going to continue to develop using the existing technologies or innovate, develop new technologies. This generates what so called " MORE" curve. Statistically, around 80% of new products are market driven. True or False?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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True or False?

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