Answered: Simi Khan wants to move his business…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Related questions

Question

Simi Khan wants to move his business into the international arena as quickly as possible. However, to be successful he must consider a variety of factors that have global dimensions. Which of the following factors would be most important to Simi Khan's computer technology business as he moves forward with his global expansion plans?

Group of answer choices

The drive toward a more ergonomic workplace

All of them

Water usage around the world

Communication and technology networks

Expert Solution

Characteristics of Environment

Complex : number of factors, events, conditions and influences arising from different sources.
- Easier to understand in parts and difficult to group in totality.

Dynamic : Constantly Changing Shape & Character due to many influences.
Multifaceted : Different due to perception of Observer.
- Some developments are welcomed by an opportunity by one company while another company perceives it as a threat.