Please identify (online or by other means) four (4) organizations to illustrate the types of organizations listed in Table 9.2 (p.189). One organization per type. Offer examples of how their characteristics align with those in the table.
Please identify (online or by other means) four (4) organizations to illustrate the types of organizations listed in Table 9.2 (p.189). One organization per type. Offer examples of how their characteristics align with those in the table.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Please identify (online or by other means) four (4) organizations to illustrate the types of organizations listed in Table 9.2 (p.189). One organization per type. Offer examples of how their characteristics align with those in the table.
Transcribed Image Text:**Categorization of Multinational Organizations (MNOs) - Table 9.2**
This table categorizes MNOs based on three main organizational characteristics: configuration of assets and capabilities, role of overseas operations, and development and diffusion of knowledge. It classifies organizations into four types: Multinational, Global, International, and Transnational.
1. **Configuration of Assets and Capabilities:**
- **Multinational:** Decentralized and nationally self-sufficient.
- **Global:** Centralized and globally scaled.
- **International:** Sources of core competencies centralized, others decentralized.
- **Transnational:** Dispersed, interdependent, and specialized.
2. **Role of Overseas Operations:**
- **Multinational:** Sensing and exploiting local opportunities.
- **Global:** Implementing parent company strategies.
- **International:** Adapting and leveraging parent company competencies.
- **Transnational:** Differentiated contributions by national units to integrated worldwide operations.
3. **Development and Diffusion of Knowledge:**
- **Multinational:** Knowledge developed and retained within each unit.
- **Global:** Knowledge developed and retained at the center.
- **International:** Knowledge developed at the center and transferred to overseas units.
- **Transnational:** Knowledge developed jointly and shared worldwide.
_Source: Bartlett, C. A., & Ghoshal, S. (1989). Managing across borders: The transnational solution. Boston: Harvard Business School Press, p. 65. Copyright 1989 by the Harvard Business School Publishing Corporation, all rights reserved._
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