Siemens AG is a German multinational conglomerate corporation and the largest industrial manufacturing company in Europe. Imagine you are responsible for managing customer experiences in Siemens. Discuss how you would integrate real-world and digital touchpoints
Siemens AG is a German multinational conglomerate corporation and the largest industrial manufacturing company in Europe. Imagine you are responsible for managing customer experiences in Siemens. Discuss how you would integrate real-world and digital touchpoints
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Siemens AG is a German multinational conglomerate corporation and the largest industrial
manufacturing company in Europe.
Imagine you are responsible for managing customer experiences in Siemens. Discuss how you
would integrate real-world and digital touchpoints.
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