In practice, CRM is cited as having the following important advantage:‘thanks to CRM, we are able to institutionalize the relationship with customers’. What do you suppose is meant by this? Explain your answer by providing an example. Explain Briefly

In practice, CRM is cited as having the following important advantage:‘thanks to CRM, we are able to institutionalize the relationship with customers’. What do you suppose is meant by this? Explain your answer by providing an example. Explain Briefly

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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