In practice, CRM is cited as having the following important advantage:‘thanks to CRM, we are able to institutionalize the relationship with customers’. What do you suppose is meant by this? Explain your answer by providing an example. Explain Briefly
In practice, CRM is cited as having the following important advantage:‘thanks to CRM, we are able to institutionalize the relationship with customers’. What do you suppose is meant by this? Explain your answer by providing an example. Explain Briefly
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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In practice, CRM is cited as having the following important advantage:‘thanks to CRM, we are able to institutionalize the relationship with customers’. What do you suppose is meant by this? Explain your answer by providing an example. Explain Briefly
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