She has grown accustomed to handling diversified complaints and objections. This is the toughest part of her assignment. a. What benefits could Mrs Aparna Wagle ordinarily explain to the housewives? b. The customer said "My cooking is different." How should Aparna Wagle handle this objection?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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Personal selling facilitates face-to-face meeting with the customers. There is high customer attention, persuasive impact and message is customized. What we sell does not matter more but what matters is how we sell. Successful salespeople get into the psychology of the customers. It is said that selling makes the world go around. For it is somebody who sold something to someone else, who in turn sold it to us. Mrs. Aparna Wagle joined lnsta Cook as a salesperson after completing for graduation. Having completed two years of service now she is assigned the job of door-to-door selling for non-stick cooking pan. Her calls consisted of 30 visits per day in a work schedule of eight hours. Mostly she would call on housewives and explain to them the benefits of using non-stick cooking pan. The customer is allowed to make cash on delivery or payment by debit and credit cards. Once order is received, delivery is made promptly because the van carries the supply. She has grown accustomed to handling diversified complaints and objections. This is the toughest part of her assignment.

a. What benefits could Mrs Aparna Wagle ordinarily explain to the housewives?

b. The customer said "My cooking is different." How should Aparna Wagle handle this
objection?

 

(Please answer the option A and B in 300 words each)

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