Segment Contribution Margin Analysis The operating revenues of the three largest business segments for Time Warner, Inc., for a recent year follow. Each segment includes a number of businesses, examples of which are indicated in parentheses. Time Warner, Inc. Segment Revenues (in millions) Turner (cable networks and digital media) $62,900 Home Box Office (pay television) 65,900 Warner Bros. (films, television, and videos) 72,100 Assume that the variable costs as a percent of sales for each segment are as follows: Turner 18% Home Box Office 32% Warner Bros. 52% a. Determine the contribution margin and contribution margin ratio for each segment from the information given. Round contribution margin ratio to whole percents for each segment from the information given. Enter all amounts as positive numbers. Turner Home Box Office Warner Bros. Revenues $fill in the blank 1 $fill in the blank 2 $fill in the blank 3 Variable costs fill in the blank 4 fill in the blank 5 fill in the blank 6 Contribution margin $fill in the blank 7 $fill in the blank 8 $fill in the blank 9 Contribution margin ratio (as a percent) fill in the blank 10 % fill in the blank 11 % fill in the blank 12 % b. Does your answer to (b) mean that the other segments are more profitable businesses? The higher contribution margin ratio of a segment should not be interpreted as being the profitable segment. If the volume of business is not sufficient to exceed the break-even point, then the segments would be . In the final analysis, the fixed costs also should be considered in determining the overall profitability of the segments. The shows how sensitive the profit will be to changes in volume.

FINANCIAL ACCOUNTING

10th Edition

ISBN:9781259964947

Author:Libby

Publisher:Libby

Chapter1: Financial Statements And Business Decisions

Section: Chapter Questions

Problem 1Q

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Segment Contribution Margin Analysis

The operating revenues of the three largest business segments for Time Warner, Inc., for a recent year follow. Each segment includes a number of businesses, examples of which are indicated in parentheses.

Time Warner, Inc. Segment Revenues (in millions)
Turner (cable networks and digital media)	$62,900
Home Box Office (pay television)	65,900
Warner Bros. (films, television, and videos)	72,100

Assume that the variable costs as a percent of sales for each segment are as follows:

Turner	18%
Home Box Office	32%
Warner Bros.	52%

a. Determine the contribution margin and contribution margin ratio for each segment from the information given. Round contribution margin ratio to whole percents for each segment from the information given. Enter all amounts as positive numbers.

	Turner	Home Box Office	Warner Bros.
Revenues	$fill in the blank 1		$fill in the blank 2		$fill in the blank 3
Variable costs	fill in the blank 4		fill in the blank 5		fill in the blank 6
Contribution margin	$fill in the blank 7		$fill in the blank 8		$fill in the blank 9
Contribution margin ratio (as a percent)	fill in the blank 10	%	fill in the blank 11	%	fill in the blank 12	%