Segment Contribution Margin Analysis The operating revenues of the three largest business segments for Time Warner, Inc., for a recent year follow. Each segment includes a number of businesses, examples of which are indicated in parentheses. Time Warner, Inc. Segment Revenues (in millions) Turner Home Box Office Warner Bros. Turner (cable networks and digital media) Home Box Office (pay television) Warner Bros. (films, television, and videos) Assume that the variable costs as a percent of sales for each segment are as follows: 28% 38% 30% $90,000 93,000 27,000 a. Determine the contribution margin and contribution margin ratio for each segment from the information given. When required, round to the nearest whole millionth (for example, round 5,688.7 to 5,689). Round contribution margin ratio to whole percents for each segment from the information given.

Managerial Accounting
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Chapter7: Variable Costing For Management analysis
Section: Chapter Questions
Problem 16E
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Turner (cable networks and digital media)
Home Box Office (pay television)
Warner Bros. (films, television, and videos)
Assume that the variable costs as a percent of sales for each segment are as follows:
28%
Turner
Home Box Office
Warner Bros.
Revenues
$90,000
93,000
27,000
a. Determine the contribution margin and contribution margin ratio for each segment from the information given. When required, round to the nearest whole
millionth (for example, round 5,688.7 to 5,689). Round contribution margin ratio to whole percents for each segment from the information given.
Home Box Office
Warner Bros.
Variable costs
Contribution margin
Contribution margin ratio (as a percent)
38%
30%
Turner
%
b. Does your answer to (a) mean that the other segments are more profitable businesses?
The higher contribution margin ratio of a segment should not be interpreted as being the
sufficient to exceed the break-even point, then the segments would be
determining the overall profitability of the segments. The
%
T
%
profitable segment. If the volume of business is not
In the final analysis, the fixed costs also should be considered in
shows how sensitive the profit will be to changes in volume.
Transcribed Image Text:Turner (cable networks and digital media) Home Box Office (pay television) Warner Bros. (films, television, and videos) Assume that the variable costs as a percent of sales for each segment are as follows: 28% Turner Home Box Office Warner Bros. Revenues $90,000 93,000 27,000 a. Determine the contribution margin and contribution margin ratio for each segment from the information given. When required, round to the nearest whole millionth (for example, round 5,688.7 to 5,689). Round contribution margin ratio to whole percents for each segment from the information given. Home Box Office Warner Bros. Variable costs Contribution margin Contribution margin ratio (as a percent) 38% 30% Turner % b. Does your answer to (a) mean that the other segments are more profitable businesses? The higher contribution margin ratio of a segment should not be interpreted as being the sufficient to exceed the break-even point, then the segments would be determining the overall profitability of the segments. The % T % profitable segment. If the volume of business is not In the final analysis, the fixed costs also should be considered in shows how sensitive the profit will be to changes in volume.
Segment Contribution Margin Analysis
The operating revenues of the three largest business segments for Time Warner, Inc., for a recent year follow. Each segment includes a number of businesses,
examples of which are indicated in parentheses.
Turner (cable networks and digital media)
Home Box Office (pay television)
Warner Bros. (films, television, and videos)
Assume that the variable costs as a percent of sales for each segment are as follows:
Turner
Home Box Office
Warner Bros.
Revenues
Time Warner, Inc.
Segment Revenues
(in millions)
38%
30%
a. Determine the contribution margin and contribution margin ratio for each segment from the information given. When required, round to the nearest whole
millionth (for example, round 5,688.7 to 5,689). Round contribution margin ratio to whole percents for each segment from the information given.
Variable costs
Contribution margin
$90,000
93,000
27,000
A
28%
Turner
Home Box Office
Warner Bros.
LA
000
Transcribed Image Text:Segment Contribution Margin Analysis The operating revenues of the three largest business segments for Time Warner, Inc., for a recent year follow. Each segment includes a number of businesses, examples of which are indicated in parentheses. Turner (cable networks and digital media) Home Box Office (pay television) Warner Bros. (films, television, and videos) Assume that the variable costs as a percent of sales for each segment are as follows: Turner Home Box Office Warner Bros. Revenues Time Warner, Inc. Segment Revenues (in millions) 38% 30% a. Determine the contribution margin and contribution margin ratio for each segment from the information given. When required, round to the nearest whole millionth (for example, round 5,688.7 to 5,689). Round contribution margin ratio to whole percents for each segment from the information given. Variable costs Contribution margin $90,000 93,000 27,000 A 28% Turner Home Box Office Warner Bros. LA 000
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