a. Determine the contribution margin and contribution margin ratio for each segment from the information given. Wisen required, round to the nearest whole millionth (for example, round 5,688.7 to 5,689). Round contribution margin ratio to whole percents for each segment from the information given. Home Box Office Warner Bros. Revenues Variable costs Contribution margin Contribution margin ratio (as a percent) Turner b. Does your answer to (a) mean that the other segments are more profitable businesses? The higher contribution margin ratio of a segment should not be interpreted as being the sufficient to exceed the break-even point, then the segments would be i determining the overall profitability of the segments. The ( profitable segment. If the volume of business is not In the final analysis, the fixed costs also should be considered in shows how sensitive the profit will be to changes in volume.

FINANCIAL ACCOUNTING
10th Edition
ISBN:9781259964947
Author:Libby
Publisher:Libby
Chapter1: Financial Statements And Business Decisions
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Time Warner, Inc.
Segment Revenues
(in millions)
Turner (cable networks and digital media)
Home Box Office (pay television)
Warner Bros. (films, television, and videos)
Assume that the variable costs as a percent of sales for each segment are as follows:
Turner
34%
Home Box Office
22%
Warner Bros.
47%
a. Determine the contribution margin and contribution margin ratio for each segment from the information given. When required, round to the nearest whole
millionth (for example, round 5,688.7 to 5,689). Round contribution margin ratio to whole percents for each segment from the information given.
Home Box Office
Warner Bros.
Revenues
Variable costs
$69,900
26,900
88,300
Contribution margin
Contribution margin ratio (as a percent)
Turner
%
b. Does your answer to (a) mean that the other segments are more profitable businesses?
The higher contribution margin ratio of a segment should not be interpreted as being the
sufficient to exceed the break-even point, then the segments would be
determining the overall profitability of the segments. The
profitable segment. If the volume of business is not
In the final analysis, the fixed costs also should be considered in
shows how sensitive the profit will be to changes in volume.
Transcribed Image Text:Time Warner, Inc. Segment Revenues (in millions) Turner (cable networks and digital media) Home Box Office (pay television) Warner Bros. (films, television, and videos) Assume that the variable costs as a percent of sales for each segment are as follows: Turner 34% Home Box Office 22% Warner Bros. 47% a. Determine the contribution margin and contribution margin ratio for each segment from the information given. When required, round to the nearest whole millionth (for example, round 5,688.7 to 5,689). Round contribution margin ratio to whole percents for each segment from the information given. Home Box Office Warner Bros. Revenues Variable costs $69,900 26,900 88,300 Contribution margin Contribution margin ratio (as a percent) Turner % b. Does your answer to (a) mean that the other segments are more profitable businesses? The higher contribution margin ratio of a segment should not be interpreted as being the sufficient to exceed the break-even point, then the segments would be determining the overall profitability of the segments. The profitable segment. If the volume of business is not In the final analysis, the fixed costs also should be considered in shows how sensitive the profit will be to changes in volume.
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