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Sarah Smith is the marketing manager for Activa. She decides to run a sales promotion to boost the brand's business and is interested in evaluating the success of the promotion. The following is key information for her review. Brand price to retailer: Brand price to consumer: Brand gross profit per case: S 3.87 Brand Marginal contribution: Sales forecast for November 2019: 24,600 cases Sales during November 2019 promotion period: 32,150 cases $9.50 per case $ 1.29 per 8 oz. package 23% Describe how the marketing manager will determine the "promotion lift" for the brand and ndicate what the "lift" will be based on the information provided above. Show your work for nis problem's answer.

Sarah Smith is the marketing manager for Activa. She decides to run a sales promotion to boost the brand's business and is interested in evaluating the success of the promotion. The following is key information for her review. Brand price to retailer: Brand price to consumer: Brand gross profit per case: S 3.87 Brand Marginal contribution: Sales forecast for November 2019: 24,600 cases Sales during November 2019 promotion period: 32,150 cases $9.50 per case $ 1.29 per 8 oz. package 23% Describe how the marketing manager will determine the "promotion lift" for the brand and ndicate what the "lift" will be based on the information provided above. Show your work for nis problem's answer.

Practical Management Science
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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Sarah Smith is the marketing manager for Activa. She decides to run a sales promotion to boost the brand's business and is interested in evaluating the success of the promotion. The following is key information for her review. Brand price to retailer: Brand price to consumer: Brand gross profit per case: S 3.87 Brand Marginal contribution: Sales forecast for November 2019: 24,600 cases Sales during November 2019 promotion period: 32,150 cases $ 9.50 per case $ 1.29 per 8 oz. package 23% Describe how the marketing manager will determine the "promotion lift" for the brand and indicate what the "lift" will be based on the information provided above. Show your work for this problem's answer.
Transcribed Image Text:Sarah Smith is the marketing manager for Activa. She decides to run a sales promotion to boost the brand's business and is interested in evaluating the success of the promotion. The following is key information for her review. Brand price to retailer: Brand price to consumer: Brand gross profit per case: S 3.87 Brand Marginal contribution: Sales forecast for November 2019: 24,600 cases Sales during November 2019 promotion period: 32,150 cases $ 9.50 per case $ 1.29 per 8 oz. package 23% Describe how the marketing manager will determine the "promotion lift" for the brand and indicate what the "lift" will be based on the information provided above. Show your work for this problem's answer.
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