[Sabrina] Sabrina owns and operates Marston Bakery, which specializes in cookies and cakes. Down the street is West Bakery, owned by Emily. West Bakery also sells various sweets, such as cupcakes. These two companies operate in the same area and sell similar products. What would Sabrina at Marston Bakery consider West Bakery? O A competitor O A supplier O A stakeholder O Achannel O A customer

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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[Sabrina] Sabrina owns and operates Marston Bakery, which specializes in cookies and cakes. Down
the street is West Bakery, owned by Emily. West Bakery also sells various sweets, such as cupcakes.
These two companies operate in the same area and sell similar products. What would Sabrina at
Marston Bakery consider West Bakery?
O A competitor
O A supplier
O A stakeholder
O Achannel
O A customer
Transcribed Image Text:[Sabrina] Sabrina owns and operates Marston Bakery, which specializes in cookies and cakes. Down the street is West Bakery, owned by Emily. West Bakery also sells various sweets, such as cupcakes. These two companies operate in the same area and sell similar products. What would Sabrina at Marston Bakery consider West Bakery? O A competitor O A supplier O A stakeholder O Achannel O A customer
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Shops selling same or similar products trarget the same customer. Hence, they compete with each other's to get customers.

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