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Rucklehouse Public Relations has contracted to do a survey following an election primary in New Hampshire. The firm must assign interviewers to carry out the survey. The interviews are conducted by telephone and in person. One person can conduct 80 telephone interviews or 40 personal interviews in a day. It costs $50 per day for a telephone interviewer and $70 per day for a personal interviewer. The following three goals, which are listed in order of their priority, have been established by the firm to ensure a representative survey: a. At least 3,000 total interviews should be conducted. b. An interviewer should conduct only one type of interview each day. The firm wants to maintain its daily budget of $2,500. c. At least 1,000 interviews should be by telephone. Formulate a goal programming model to determine the number of interviewers to hire to satisfy these goals.

Rucklehouse Public Relations has contracted to do a survey following an election primary in New Hampshire. The firm must assign interviewers to carry out the survey. The interviews are conducted by telephone and in person. One person can conduct 80 telephone interviews or 40 personal interviews in a day. It costs $50 per day for a telephone interviewer and $70 per day for a personal interviewer. The following three goals, which are listed in order of their priority, have been established by the firm to ensure a representative survey: a. At least 3,000 total interviews should be conducted. b. An interviewer should conduct only one type of interview each day. The firm wants to maintain its daily budget of $2,500. c. At least 1,000 interviews should be by telephone. Formulate a goal programming model to determine the number of interviewers to hire to satisfy these goals.

Practical Management Science
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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O Rucklehouse Public Relations has contracted to do a survey following an election primary in New Hampshire. The firm must assign interviewers to carry out the survey. The interviews are conducted by telephone and in person. One person can conduct 80 telephone interviews or 40 personal interviews in a day. It costs $50 per day for a telephone interviewer and $70 per day for a personal interviewer. The following three goals, which are listed in order of their priority, have been established by the firm to ensure a representative survey: a. At least 3,000 total interviews should be conducted. b. An interviewer should conduct only one type of interview each day. The firm wants to maintain its daily budget of $2,500. c. At least 1,000 interviews should be by telephone. Formulate a goal programming model to determine the number of interviewers to hire to satisfy these goals.
Transcribed Image Text:O Rucklehouse Public Relations has contracted to do a survey following an election primary in New Hampshire. The firm must assign interviewers to carry out the survey. The interviews are conducted by telephone and in person. One person can conduct 80 telephone interviews or 40 personal interviews in a day. It costs $50 per day for a telephone interviewer and $70 per day for a personal interviewer. The following three goals, which are listed in order of their priority, have been established by the firm to ensure a representative survey: a. At least 3,000 total interviews should be conducted. b. An interviewer should conduct only one type of interview each day. The firm wants to maintain its daily budget of $2,500. c. At least 1,000 interviews should be by telephone. Formulate a goal programming model to determine the number of interviewers to hire to satisfy these goals.
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