Robert is the owner of an automobile manufacturing company. He calls for a board meeting and tells his directors that he wants to build a car that lets the users experience power and exhilaration. He tells them that the car must allow his users to soar from 0-60 mph in about 4 seconds, with high quality leather interior and Bose sound systems. He also adds in that the price of the car must be affordable enough for anybody making a moderately high salary and desires to have a luxury car with a sporty feel. In addition to selling to consumers, Robert works with a team of sales agents who focus exclusively on Hertz, Avis and Enterprise car rental companies. To help agents perform more efficiently while in the field, Robert has equipped the sales agents with handheld devices with barcode readers and Internet connections to speed up inventory assessment needs of each client and accurately track current sales. Staying on the cutting edge is a key point of differentiation for Robert's company. The new line of cars that Robert will launch next year will feature a revolutionary new system that allows cars to share information about driving conditions like weather, speed, accidents and more - called vehicle-to-vehicle or V2V communication. When Robert introduces the new line of cars withV2V communication, he plans to price at a premium level to earn the maximum amount of revenue from the various segments of the market. As the first company with this patented technology, Robert's company is forecasting record-breaking revenues. Question- In accordance with the given scenario , Robert is trying to segment the consumer market on the basis of….. A) user status B) nationality C) family size D) benefits E) occupation

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
icon
Related questions
icon
Concept explainers
Topic Video
Question
Robert is the owner of an automobile manufacturing company. He calls for a board meeting and tells his directors that he wants to build a car that lets the users experience power and exhilaration. He tells them that the car must allow his users to soar from 0-60 mph in about 4 seconds, with high quality leather interior and Bose sound systems. He also adds in that the price of the car must be affordable enough for anybody making a moderately high salary and desires to have a luxury car with a sporty feel. In addition to selling to consumers, Robert works with a team of sales agents who focus exclusively on Hertz, Avis and Enterprise car rental companies. To help agents perform more efficiently while in the field, Robert has equipped the sales agents with handheld devices with barcode readers and Internet connections to speed up inventory assessment needs of each client and accurately track current sales. Staying on the cutting edge is a key point of differentiation for Robert's company. The new line of cars that Robert will launch next year will feature a revolutionary new system that allows cars to share information about driving conditions like weather, speed, accidents and more - called vehicle-to-vehicle or V2V communication. When Robert introduces the new line of cars withV2V communication, he plans to price at a premium level to earn the maximum amount of revenue from the various segments of the market. As the first company with this patented technology, Robert's company is forecasting record-breaking revenues. Question- In accordance with the given scenario , Robert is trying to segment the consumer market on the basis of….. A) user status B) nationality C) family size D) benefits E) occupation
Expert Solution
steps

Step by step

Solved in 4 steps

Blurred answer
Knowledge Booster
Inventory management
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning