Question- with the revolutionary V2V line of cars, what kind of a pricing is robert planning to adopt 1) market - skimming pricing 2) market- penetration 3) target return pricing 4) value pricing 5) loss leader pricing

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Robert is the owner of an automobile manufacturing company. He calls for a board meeting and tells his directors that he wants to build a car that lets the users experience power and exhilaration. He tells them that the car must allow his users to soar from 0-60 mph in about 4 seconds, with high quality leather interior and Bose sound systems. He also adds in that the price of the car must be affordable enough for anybody making a moderately high salary and desires to have a luxury car with a sporty feel. In addition to selling to consumers, Robert works with a team of sales agents who focus exclusively on Hertz, Avis and Enterprise car rental companies. To help agents perform more efficiently while in the field, Robert has equipped the sales agents with handheld devices with barcode readers and Internet connections to speed up inventory assessment needs of each client and accurately track current sales. Staying on the cutting edge is a key point of differentiation for Robert's company. The new line of cars that Robert will launch next year will feature a revolutionary new system that allows cars to share information about driving conditions like weather, speed, accidents and more - called vehicle-to-vehicle or V2V communication. When Robert introduces the new line of cars withV2V communication, he plans to price at a premium level to earn the maximum amount of revenue from the various segments of the market. As the first company with this patented technology, Robert's company is forecasting record-breaking revenues. Question- with the revolutionary V2V line of cars, what kind of a pricing is robert planning to adopt 1) market - skimming pricing 2) market- penetration 3) target return pricing 4) value pricing 5) loss leader pricing
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