Red Lobster operates over 670 casual-dining seafood restaurants inthe US and Canada, employing more than 63,000 people. WhenRed Lobster developed a new business strategy to focus on valueand improve its image, it established a new vision, mission, andgoals for the company. The restaurant chain simplified its menuwith the highest-quality seafood it could offer at mid-range prices,traded its restaurants’ tropical themes for a crisp, clean look withwhite-shirt-and-black-pants uniforms for its employees, and addedNorth-eastern coastal imagery to its menu and Web-site. Executingthe new mission and differentiation strategy required hiring fun,hospitality-minded people who shared its values.Although Red Lobster had not had any problem with hiringrestaurant managers, the company felt that the managers it hired didnot always reflect Red Lobster's strategy, vision and values. Thecompany also realized that their old job descriptions did not reflectthe passion its new strategy needed from its employees.Identify the steps that Red Lobster should take in writing its jobа.descriptions to improve the fit between its new management hires andits new business strategy?b.Identify different ways of collecting job related information?с.Identify ways to improve their existing job description and jobspecification for the restaurant manager.

HR STRATEGY: HR strategy is a special plan of action for managing the human element in an…

Answered: Red Lobster operates over 670…

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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Carry out an industry analysis, of the UK fast food industry, using Porter’s 5-Forces framework and critically discuss the limitations the framework imposes
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Pete Fader introduced customer centricity with several examples in practice in his TED talk. Which one of the following statements about the customer centricity and his talk is NOT correct? A) Many firms are seeing customer centricity as a credible and desirable enterprise-wide strategy. B) Customer centricity can be also applied to other areas including new product development, incentivizing salespeople, corporate valuation and healthcare services. C) Customer centricity can be a good supplement and/or alternative for corporate valuation in stock markets: Bringing in some understanding of how customers behave and how they differ from each other and breaking down their behavior into the components of their life time values, we can have a good estimate of the financial value of a company. D) The key to customer centricity is to identify differential values of customers and serve all of the customers equally by paying more attention to less valuable customers.

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