4. Create yournswer these essay questions:1. Explain some of the most rapidly advancing technologies customers are seeking out.2. List the new ways that customers are doing business over the Internet. Do you like the direction businesses are going? Why or whynot?3. Find an article that discusses the topic of customer service. Summarize your findings and relate the information to what has beendiscussed in this course.4. In your opinion as businesses become more technologically driven do you feel this has an impact on customer service why or why not?s. View the Ted Video: https://www.ted.com/talks/joe_gebbia_how_airbnb_designs for trust• First describe how Air BnB designs for trust in customer service. Then describe other businesses that currently do not use suchmethods who might benefit from their application.DownloadPrintActivity Details>

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Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Businesses strive to be the leader in their industry. For this reason, they look for strategies that will boost their sales and keep customers coming back. One strategy is to use information and communication systems to manage data, reduce workload, and assist with task management. As with many things, there are both risks and rewards to using information and communication systems. 1. Conduct an Internet search to identify three common business uses of information and communication systems. 2. For each business use, identify two advantages and two disadvantages of each.
When you mention SEO, what do you actually mean? If you want to enhance the search engine results for an educational technology firm, you must understand how to do keyword research. What are the numerous strategies you intend to use to raise your company's search engine rankings?
Read the scenario and answer the questions in this section. Managers of Best Buy had just implemented an e-commerce platform to expand their business in terms of customer base. Best Buy is a clothing retail store that offers value for money on clothing items for the family. Based on this, complete the tasks that follow. Elaborate on the e-commerce model adopted by Best Buy and further explain ANY FOUR (4) benefits of the e-commerce model to the retail company.
What factors contribute to the internet being regarded as the pinnacle of the era of information and communication technology? Is it necessary for a claim to be supported by particular examples and reasoning?
What mean digital business?
Kindly google a company that does community work. The company might have their Foundation, Association or inernal department specifically cater to help the society improve their well being. a) What is the name of the company and their sub group that provide the community work? b) What are the social activities that they are involved with? Please expain c) How does these activites help the well being of the:- a society ? b. company ? c. government ?
Analyze what it is about doing business online that makes it so valuable.
In any online grocery store what were the privileges and shortcoming you observe with the major shift of customer on e-commerce in post covid-19 environment Enumerate separately?
Kindly help me with exercises on digitalization; 1. Think about the 3-4 most significant ways that technology has influenced your behavior, as a consumer, in the last few years, how and why? a.Identify one of your regular behaviors, as a consumer yourself. b.How has this functional activity changed, as a result of technology? c.What has technology enabled here, that wasn’t possible or as easy before? d.What is the dark side (or tradeoff) of this new behavior? 2. What do you think about all of this? Can you draw a few general insights or patterns from the above exercise? 3. Reading online reviews before purchasing something is very much a market research activity, at an individual level. How do online reviews influence you, as a consumer? Do you pay attention to online reviews more or less in certain scenarios? Why or why not? 4. What do you think motivates people to write online reviews? 5. How has smartphone technology changed the way you shop? 6. Put your big picture,…
Why the marketers at EA put social media in the middle of their marketing efforts versus how other companies tend to integrate it or add it on at the end. What are your thoughts on this structure? Is this being driven by their particular audience, or are they trying to anticipate their audience's needs? This is a rare way of doing integration, do you think it will be more/less effective for the company?
Explain how HomePro leveraged the eight unique features and characteristics of e-commerce technology businessand derived benefits.
“Nowadays, the digital revolution has placed a whole new set of capabilities in the hands of consumers and businesses”. Please describe the advantages that consumers have today that they did not have yesterday e.g., a substantial increase in buying power, and a greater variety of available goods and services. And in terms of business, what to manage them?

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