Read the pages and make a brief summary of them with your own words, please. Mention important parts. Also, you will put your comments and ideas about the topic. please don't write item by item In developing the mission statement for any organiza-tion, one should apply the following rules of thumb:. Cost leadership. Strong management team. Efficient technological processesmission statements for the three organizations introduced inthe previous section.Assess these mission statements using the three W's-who, what, and where-as the criteria. In the first example,ICC describes who it is as follows: "a business-developmentConducting the SWOT Analysissustainable competitive advantage. The following are examplesof external opportunities that organizations may have:. Describe the who, what, and where of the organization,making sure the who component describes the organiza-tion and its customers.The rationale for conducting a SWOT analysis before pro-ceeding with the development of the strategic plan is that theorganization's plan should produce a good fit between its in-ternal situation and its external situation. An organization'sinternal situation is defined by its strengths and weaknesses.An organization's external situation is definedtunities and threatsThe strategic plan should be designed in such a way that itexploits an organization's strengths and opportunities whilesimultaneously overcoming, accommodating, or circumvent-ing weaknesses and threats.1 Availability of new customers. Expanding market for existing or potential or plannedproducts- Ability to diversify into related products and services. Removal of barriers that inhibit growth. Failures of competitors- New online technologies that enhance productivity or quality- Talented workforcecompanytheirI to helping organizations continually im-r ability to compete in the global marketplace." This. Faster time to marketThese are just some of the strengths an individual or-ganization may have; many others are possible. The key isaccurately defining an organization's strengths before begin-ning to develop its strategic plan.provedescription of who ICC is also describes who its customersare. Regardless of whether both "whosone sentence, both should be explained in the mission WhatICC does is described as follows: "provides high-quality,competitiveness-enhancing products and services" From this. Be brief, yet comprehensive. Typically, one paragraphshould be sufficient to describe an organization's mission.. Choose wording that is simple, easy to understand, anddescriptive.. Avoid how statements. How the mission will be accomplishedis described in the "Strategies" section of the strategic plan.byexplained inthecan beoppor-that exist in its business environment.Identifying Organizational Weaknesses An organi-zational weakness is any characteristic or capability that putsthe organization at a competitive disadvantage. These are ex-amples of common organizational weaknesses:Of course, other external opportunitics might be avail-able to an organization besides these. You need to identify allsuch opportunities accurately before undertaking the strate-gic planning process.mine what the company does. Where ICC is going:as reaching "an ever-increasing number of organizations inthe United States" Clearly, ICC wants to grow as much as pos-sible within the geographic boundaries of the United States,an outsider with no knowledge of ICC could deter-is describedIdentifying Organizational Strengths An organiza-tional strength is any characteristic or capability that givesthe organization a competitive advantage. The following areexamples of common organizational strengths:. Strategic confusion or lack of direction. Obsolete facilities- Obsolete processes- Weak management team. Insufficient skills or capabilities in the workforce- Poorly defined operating procedures- Too narrow a product line- Products with decreasing demand- Too diverse a product line• Poor image in the marketplace- Weak distribution system. Weak financial position- High unit costs compared with those of competitors- Poor quality in products and servicesIdentifying External Threats An external threat is aphenomenon in an organization's business environment thathas the potential to put the organization at a competitive dis-advantage. Such external threats might include the following:In the second example, BEA describes who it is as a "doair carriermestic air carrier dedicated to provwith nfeair transportation." This simple statement describesboth who BEA is and who its customers are. BEA is a do-to providing business travelers- Financial strength- Good reputation in the marketplace• Strategic focusIligh-quality products and services- Proprietary products and servicesis a domestic air carrier, and its customers are businessWhat BEA does is described as "providing business travel-travelers.. Entry of lower-cost competitors. Entry of higher-quality competitors1 Increased sales of substitute products and services. Significant slowdown in market growth. Introduction of costly new regulatory requirements• Poor supplier relations• Changing tastes and habits ot consumers. Potentially damaging demographic changesair transportation that exceeds their expectations"Where BEA is going can be seen in the following portion ofthe mission statement: "BEA provides air carrier service toand from a steadily increasing number of major hub airportsin the United States." Like ICC, BEA wants to grow continu-érsally in the United States.In the thirdexample, Pendleton Manufacturing describesdedi-who it is as a "hazardous materials storage companycaled to making your work environment safe and healthy"Many other external threats might confront an organi-zation. Accurately identifying every potential external threatbefore you begin the strategic planning process is a must.From this statement, one can easily discern who PendletonManufacturing and its customers are. Any company that ei-ther produces hazardous waste or uses toxic materials is a po-ducestential customer. What Pendleton Manufacturing does is de-scribed as follows:These are just a few of many weaknesses an organiza-tion may have. The main thing is to identify an organization'sweaknesses accurately before undertaking the strategic plan-ning process.Developing the Missionduces high-quality fireproof cabinetsfor safely storing toxic substances and hazardous materials"Where Pendleton Manufacturing is going can be seen in thatCabinetsWe have just seen that the vision statement describes what anorganization would like to be. It's a dream, but it's not "pie inthe sky." The vision represents a dream that can come true. Themission takes the next step and describes who the organizationis, what it does, and where it is going. Figure 3.3 contains thepart of the tinal sentence of the mission statement that saysit wants to serve "an ever-broadening market in the UnitedStates"All three of the companies in these examples want togrow continually but only in domestic markets. No interestis expressed in international markets. This is a major strate-gic decision that will determine the types of actions taken toachieve their respective missions.Identifying External Opportunities External oppor-tunities are opportunities in the organization's business envi-ronment that represent potential avenues to grow and gain a• The Institute for Corporate Compatitiveness (CC) is a business-devalopmentcompany dedicated to holping organizations continually improve their ability tocompete in the global marketplace. To this end, ICC provides high-quality,competitiveness-enhancing products and services to an ever-increasing numberof organizations in the United States.• Business Express Airlines (BEA) is a domestic air carrier dedicated to providingbusiness travelers with air transportation that exceeds their expectations in termsof cost, convenience, service, and dependability. To this end, BEA provides aircarrier service to and from a steadily increasing number of major hub airports inthe United States.• Pendleton Manutacturing Company is a hazaraous materials storage companydedicated to making your work environment safe and healthy. To this end, Pendletonproduces high-quality fireproof cabinets for safely storing toxic substances andhazardous materials for an ever-broadening market in the United States.QUALITY TIPStrategic VisionStrategic leadership begins with a strategic vision. Accordingto Burt Nanus, a strategic vision is a "realistic, credible, attrac-tive future for an organization." Source: www.au.af.mil/aulawc/awcgate/ndu/strat-Idr-dm/pt4ch18.html. Retrieved on January3,2012.FIGURE 3.3 Sample Mission Statements.

A SWOT analysis could be a tool for documenting internal strengths (S) and weaknesses (W) in your…

Answered: Read the pages and make a brief summary…

Read the pages and make a brief summary of them with your own words, please. Mention important parts. Also, you will put your comments and ideas about the topic. please don't write item by item

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

See similar textbooks

Similar questions

Short written answer explainning Innovative technology in business. use one example of correct use of all of the following within the paragraph explanning innovative technology in business. Commas, Colons, Semicolons ,Exclamations, Quote Marks, Apostrophes, Parentheses, Dashes, Hyphens. Please note this is not an essay question.
Prompt: Imagine you are a sales manager for a sports equipment company. Your boss wants a sales report that measures sales by product category for April 2019. Your sales team has provided you with their numbers (see the lists below). Using those numbers, create a sales report you can share with your boss. Remember, your sales report should include a summary Briefly describe what the report is and what the numbers represent. a table Organize the sales numbers in a way that helps you recognize any important differences or patterns. Ask your teacher if you have questions about how to build a table using the tools in the discussion board or upload a picture of your table. an interpretation of the results Briefly explain the assumptions or recommendations you can make based on the data (e.g., how many products you expect to sell next month, or which products to focus on selling). Individual Sales Team Member Sales Numbers Elison's Numbers baseball equipment: 42 sales basketball…
Read the article and submit a 1 - 2 page paper answering the questions at the bottom. There are 3 questions to answer. Please make sure your answers are detailed and throughly answered. Also in your discussion pick one question and reference at least one article that reenforces your discussion. Your Paper will need a title/cover page and also a separate reference page. The format will be APA style (what I am mostly looking for is your paper has the proper title/cover page, reference page, and is double spaced, times new roman, and a 12 pt. font. make sure to cite your sources The article and question are in the photo attatched.
1. Briefly state a problem your school/organisation is currently facing. Discuss, which problem solving approach you will employ to solve this problem and justify why will you use this approach? Use relevant examples to support your justification. Provide feedback to any one of your colleagues posting. 2. Discuss the similarities and differences between the rational and non-rational approach to educational decision making and problem solving.
Write three business letters in reply using the information below. Use separate typed pages in a Word Document. Expand the ideas and feel free to change details or invent extra details. The maximum length for each e-mail is 200 words. Include the address field including who the letter is to, the company, and the address." Letter 1: You are the Letter 2: You are the bead of Letter 3: You are the finance plantmanager. You think the problem is due to poor quality control. You think it is a director. You think that the problem waste of time trying to motivate the is due to ihe plant manager and workers. The only solution is more head of quality control not doing their jobs properly. They should train the workers better, link pay rises and bonuses to improvements expensive, but in the long term the in quality, and investigate in detail why the level of defects Ls so high. Instead of this, they try to avoid any responsibility. Be careful how you industrial relations in the factory. The…
Write five differences between informal and formal business letter. You have to give examples to explain the differences. Instructions: 1) Should be in the form of bullet points 2) No point without relevant example will be considered 3) Internet copy pasted will be marked ZERO
What is primary audience and secondary audience and why do they impact how you write the report? why or why not.
What key factors should a business consider when preparing an effective introduction to business presentation, and how can they be effectively implemented to engage and inform the audience?
What three basic functions does documentation serve to accomplish? What is paraphrasing? What is quoting What is summarizing?
The ratings of proposals must be consistent with the narratives provided by the Source Selection Board. Explain the risks associated with inconsistency between the ratings and the narratives.
Please I really need help, I begging you Read the pages and make a brief summary of them with your own words, please. It is what you understand. Don't make copy-paste, please. Mention important parts only. Also, you will put your comments and ideas about the topic. Write your comments and opinions briefly on the subject in a separate paragraph at the bottom. Please don't write item by item. Write the summary in paragraph form.
You've been assigned to ABC Insurance as an advertising consultant. Suggestions for FIVE (5) execution styles that will hold the audience's attention and interest should be accompanied by appropriate examples.