Read the articles in the links below:   https://www.snapagency.com/7-reasons-why-amazon-is-so-successful/#:~:text=1)%20INNOVATION,by%20its%20CEO%2C%20Jeff%20Bezos.&text=This%20innovative%20technology%20was%20a,were%20sold%20in%202017%20alone.   https://www.forbes.com/sites/robertbtucker/2018/11/01/how-does-amazon-do-it-five-critical-factors-that-explain-amazons-incredible-success/#73f61d741b9e     Based on these articles, your knowledge of Amazon and any other references you may choose to use please do the following:   Identify Amazon’s resources and capabilities that enable it to compete (2 marks)   Using the VRIO tool establish which of these resources or capabilities provide Amazon with a: (8 marks) Sustained competitive advantage. Competitive disadvantage Competitive parity Temporary competitive advantage   Please explain the choices you have made. Your explanations need to compeling and comprehensive.   Using a table could be helpful.

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
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Read the articles in the links below:

 

https://www.snapagency.com/7-reasons-why-amazon-is-so-successful/#:~:text=1)%20INNOVATION,by%20its%20CEO%2C%20Jeff%20Bezos.&text=This%20innovative%20technology%20was%20a,were%20sold%20in%202017%20alone.

 

https://www.forbes.com/sites/robertbtucker/2018/11/01/how-does-amazon-do-it-five-critical-factors-that-explain-amazons-incredible-success/#73f61d741b9e

 

 

Based on these articles, your knowledge of Amazon and any other references you may choose to use please do the following:

 

  1. Identify Amazon’s resources and capabilities that enable it to compete (2 marks)

 

  1. Using the VRIO tool establish which of these resources or capabilities provide Amazon with a: (8 marks)
    • Sustained competitive advantage.
    • Competitive disadvantage
    • Competitive parity
    • Temporary competitive advantage

 

Please explain the choices you have made. Your explanations need to compeling and comprehensive.

 

Using a table could be helpful.

 

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