Read a license agreement for a software product. It could be a game, operating system, video editor, tax preparation program, and so on. (a) What does the license agreement say about the number of copies you can make? (b) Does it specify penalties for making unauthorized copies? (c) Was the agreement easy to read before purchase (e.g., on the outside of the package or available on a website)? (d) Do you consider the license agreement to be clearly stated? Reasonable?
Read a license agreement for a software product. It could be a game, operating system, video editor, tax preparation program, and so on. (a) What does the license agreement say about the number of copies you can make? (b) Does it specify penalties for making unauthorized copies? (c) Was the agreement easy to read before purchase (e.g., on the outside of the package or available on a website)? (d) Do you consider the license agreement to be clearly stated? Reasonable?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Read a license agreement for a software product. It could be a game, operating system, video editor, tax preparation program, and so on.
(a) What does the license agreement say about the number of copies you can make?
(b) Does it specify penalties for making unauthorized copies?
(c) Was the agreement easy to read before purchase (e.g., on the outside of the package or available on a website)?
(d) Do you consider the license agreement to be clearly stated? Reasonable?
Expert Solution
This question has been solved!
Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.
This is a popular solution!
Trending now
This is a popular solution!
Step by step
Solved in 4 steps
Recommended textbooks for you
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning