Questions. 1. What Alia can do to argue or persuade the product management division to ensure her idea is adopted? Elaborate. 2. Advise Alia on how to recognize the opportunities in business to enhance the competitive advantages for the company.
Answer the questions based on the case.
Alia is a salesperson in an electronics company. At a recent trade exhibition, she met a
supplier that was willing to supply her company with a product on an exclusive basis (i.e.,
available to her company only) that could offer in the business marketplace. The product in
question has already been successfully developed and tested and – yet – is not being sold on
the market. Alia knows from speaking to the customers that there is demand for such a product
and it would plug a gap in her company’s product portfolio and give the company a significant
competitive advantage.
Then, Alia approach the product management division with all her idea, and, to her
surprise, they are very unenthusiastic and reject the idea, stating “We always develop our
products in-house in this department – it would cost the company far too much to set up the
processes to buy in a product from outside”.
Questions.
1. What Alia can do to argue or persuade the product management division to ensure her
idea is adopted? Elaborate.
2. Advise Alia on how to recognize the opportunities in business to enhance the
competitive advantages for the company.
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