Questions: 1. Elaborate on Intuit’s use of customer research. Why did it work so well for the company? 2. Could anything go wrong for Intuit now that it has beaten out Microsoft? Why or why not? 3. How should Intuit gauge the results of its research among younger consumers with mobile devices?
Questions: 1. Elaborate on Intuit’s use of customer research. Why did it work so well for the company? 2. Could anything go wrong for Intuit now that it has beaten out Microsoft? Why or why not? 3. How should Intuit gauge the results of its research among younger consumers with mobile devices?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Questions:
1. Elaborate on Intuit’s use of customer research. Why did it work so well for the company?
2. Could anything go wrong for Intuit now that it has beaten out Microsoft? Why or why not?
3. How should Intuit gauge the results of its research among younger consumers with mobile devices?
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