Question: Discuss the distribution strategy being followed by Marshall's.
Marshall Industries was one of the largest electronics distributors in the United States. Marshall’s amazing growth is attributed to a number of innovative moves: a versatile website including Net Seminars and Live Help, full warehouse automation, a no-commission sales force, and round-the-clock service. It serves 40,000 customers. Marshall has built the customer focus and invested nearly $50 million to strive toward those goals.
Recently, White Mountain DSP (digital signal processors) announced that its development tools for Texas Instruments DSPs would be distributed by Marshall. Marshall’s virtual distribution strategy, 24 hours, seven days a week manned technical service center, combined with White Mountain’s comprehensive tool solutions for TI DSP developers, offers engineers unprecedented support throughout the entire DSP development cycle.
Marshall’s approach has been emulated by distributors in other industries
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Discuss the distribution strategy being followed by Marshall's.
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