How feasible do you think it is to immediately implement this new strategy in teaching craft brewery customers? How can we best address these concerns?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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How feasible do you think it is to immediately implement this new strategy in teaching craft brewery customers? How can we best address these concerns?

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INTRODUCTION

Craft breweries have become a popular trend in recent years, with more and more people looking to try unique, locally-made beers. As a result, it has become increasingly important for craft brewery owners to not only create high-quality beers but also provide a positive and educational experience for their customers. To achieve this, a new strategy has been proposed to improve the customer experience, but the feasibility of implementing this strategy must be carefully considered.

The proposed strategy involves providing customers with an educational experience about the brewing process and the unique characteristics of each beer. This can include offering brewery tours, providing tasting notes for each beer, and training staff to be knowledgeable about the brewing process and the beers they are serving.

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