IBM's strategy has become to deliver products on demand. In other words, they want to create technologies, products, and services that meet their customers needs better and faster than any of their competitors. To accomplish this, IBM has increased its information gathering with customers and implemented a set of software application acquisitions. The firm has always had good creative ability. However, that ability has not always been focused on consumers. As a result, today, researchers spend as much as 25 percent of their time with customers. One means of R&D customer collaborations is through IBM s two Industry Solutions Laboratories in Hawthorne, New York, and in Zurich, Switzerland. A customer will come to one of these facilities for a day, hear presentations by IBM scientists, and have a collaborative dialogue on specific business issues and demonstrations of key strategic technologies. The second thrust for IBM means it is now the second largest software company (behind Microsoft). IBM dominates in middleware brands with Lotus, Tivoli, Websphere, Rational, and DB2 database businesses.   Questions :- 1. Do you think these approaches will help IBM create a competitive advantage? Why or why not? ( Upto 300 words )

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
icon
Related questions
Question

IBM's strategy has become to deliver products on demand. In other words, they want to create technologies, products, and services that meet their customers needs better and faster than any of their competitors. To accomplish this, IBM has increased its information gathering with customers and implemented a set of software application acquisitions. The firm has always had good creative ability. However, that ability has not always been focused on consumers. As a result, today, researchers spend as much as 25 percent of their time with customers. One means of R&D customer collaborations is through IBM s two Industry Solutions Laboratories in Hawthorne, New York, and in Zurich, Switzerland. A customer will come to one of these facilities for a day, hear presentations by IBM scientists, and have a collaborative dialogue on specific business issues and demonstrations of key strategic technologies. The second thrust for IBM means it is now the second largest software company (behind Microsoft). IBM dominates in middleware brands with Lotus, Tivoli, Websphere, Rational, and DB2 database businesses.

 

Questions :-


1. Do you think these approaches will help IBM create a competitive advantage? Why or why not? ( Upto 300 words )



Expert Solution
steps

Step by step

Solved in 4 steps

Blurred answer
Knowledge Booster
Marketing analytics
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, operations-management and related others by exploring similar questions and additional content below.
Similar questions
Recommended textbooks for you
Practical Management Science
Practical Management Science
Operations Management
ISBN:
9781337406659
Author:
WINSTON, Wayne L.
Publisher:
Cengage,
Operations Management
Operations Management
Operations Management
ISBN:
9781259667473
Author:
William J Stevenson
Publisher:
McGraw-Hill Education
Operations and Supply Chain Management (Mcgraw-hi…
Operations and Supply Chain Management (Mcgraw-hi…
Operations Management
ISBN:
9781259666100
Author:
F. Robert Jacobs, Richard B Chase
Publisher:
McGraw-Hill Education
Business in Action
Business in Action
Operations Management
ISBN:
9780135198100
Author:
BOVEE
Publisher:
PEARSON CO
Purchasing and Supply Chain Management
Purchasing and Supply Chain Management
Operations Management
ISBN:
9781285869681
Author:
Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Publisher:
Cengage Learning
Production and Operations Analysis, Seventh Editi…
Production and Operations Analysis, Seventh Editi…
Operations Management
ISBN:
9781478623069
Author:
Steven Nahmias, Tava Lennon Olsen
Publisher:
Waveland Press, Inc.