Strategy: a set of choices for how we will differentiate ourselves with customers and from competitors Assess the current strategy for your department, unit, or organization. How does the current strategy align with the contextual factors and vision you’ve identified for your business for the next three years? Use the following questions to guide your development of a strategy and think about your strategy as a set of choices. What set of key choices will define how your team, department, unit, or organization delivers on the vision and mission in the next three years? Think about how you will execute externally: What choices are you making about differentiating yourself in the marketplace? Think about how you will operate internally to make that execution possible. How does those set of choices differentiate your team, department, unit, or organization from others trying to deliver value for end users? What sensible and attractive options are you NOT going to pursue as an organization? Your strategy statement will be:

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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Strategy: a set of choices for how we will differentiate ourselves with customers and from competitors

Assess the current strategy for your department, unit, or organization. How does the current strategy align with the contextual factors and vision you’ve identified for your business for the next three years?

Use the following questions to guide your development of a strategy and think about your strategy as a set of choices.

  • What set of key choices will define how your team, department, unit, or organization delivers on the vision and mission in the next three years?
    • Think about how you will execute externally: What choices are you making about differentiating yourself in the marketplace?
    • Think about how you will operate internally to make that execution possible.
  • How does those set of choices differentiate your team, department, unit, or organization from others trying to deliver value for end users?
  • What sensible and attractive options are you NOT going to pursue as an organization?

Your strategy statement will be:

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