Question: An additional way of promotion is that of incentives. Relate the factors of promotional incentives that Cadbury should consider prior to implementation.
Question: An additional way of promotion is that of incentives. Relate the factors of promotional incentives that Cadbury should consider prior to implementation.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question:
An additional way of promotion is that of incentives. Relate the factors of promotional incentives that Cadbury should consider prior to implementation.
![What's changed? Cadbury Dairy Milk blocks are now bigger.
by fbreporter
Feb 14, 2023
SAME
Cadbury
-TASTE
NEW
BL
BIGGER
CKS
IT'S THE GLASS & A HALF
THAT MAKES THE TASTE & A HALF
Cadbury
Cadbury
100%
SUSTAINABLY
SOURCED
COCOA
COCO
LIFE
Cadbury
Cadbury Dairy Milk is continuously exploring ways to enhance its delicious product offering. Based on consumer
feedback, showing a preference for a bigger chocolate block, Cadbury increased the block size on the Cadbury Dairy Milk
80g slab, offering a bigger Cadbury flavour burst in every bite.
Cadbury Dairy Milk 80g slabs now feature bigger chocolate blocks reflecting a size increase from 3.8g to 5.7g per block
to create a new 14-block slab.
While chocolate lovers can still expect the same tasty Cadbury Dairy Milk quality that they have come to expect from
each slab, the new format slabs not only amplify the taste experience but reflect the brands generous nature embodied in
its iconic Glass & A Half logo promise. The on-shelf slab size impression and packaging remain the same, but once the
packaging is removed, the new format offers consumers a more substantial visual perception of value and an even better
product experience.
Cadbury has communicated the change to consumers through in-store point of sale as well as a digital and PR campaign
to ensure that the messaging is clear - it's still the same Cadbury Dairy Milk taste fans love now with even more Cadbury
enjoyment in each bite!
"Cadbury Dairy Milk is a brand that is built on generations of wholesome goodness, authenticity and generosity as
envisioned by founder John Cadbury over a century ago. As an iconic brand here in South Africa and the world over, we
continuously strive to offer an enhanced product offering meeting the demands of our audience while continuing our
commitment to stay true to our roots by providing a truly authentic brand, crafted from ethically sourced ingredients and in
manner we can all be proud of to deliver our delicious quality chocolate, with the classic creamy Cadbury Dairy Milk taste
that South Africans love." - Lara Sidersky, Mondelez SA, Category Lead for Chocolate
The new design 80g slabs are available from all major retailers countrywide and applies to all Cadbury Dairy Milk variants
(Cadbury Dairy Milk, Whole Nut, Top Deck, Fruit & Nut, Mint Crisp, Cashew & Coconut, Biscuit, Top Deck Mint and Rum &
Raisin) excluding Cadbury Dream and Bourneville.](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F6d682e75-3d83-4664-bc4a-ca1ef91c429f%2Fcb383fb2-e269-4b8b-9512-09ffa436cc05%2F8dwasy_processed.jpeg&w=3840&q=75)
Transcribed Image Text:What's changed? Cadbury Dairy Milk blocks are now bigger.
by fbreporter
Feb 14, 2023
SAME
Cadbury
-TASTE
NEW
BL
BIGGER
CKS
IT'S THE GLASS & A HALF
THAT MAKES THE TASTE & A HALF
Cadbury
Cadbury
100%
SUSTAINABLY
SOURCED
COCOA
COCO
LIFE
Cadbury
Cadbury Dairy Milk is continuously exploring ways to enhance its delicious product offering. Based on consumer
feedback, showing a preference for a bigger chocolate block, Cadbury increased the block size on the Cadbury Dairy Milk
80g slab, offering a bigger Cadbury flavour burst in every bite.
Cadbury Dairy Milk 80g slabs now feature bigger chocolate blocks reflecting a size increase from 3.8g to 5.7g per block
to create a new 14-block slab.
While chocolate lovers can still expect the same tasty Cadbury Dairy Milk quality that they have come to expect from
each slab, the new format slabs not only amplify the taste experience but reflect the brands generous nature embodied in
its iconic Glass & A Half logo promise. The on-shelf slab size impression and packaging remain the same, but once the
packaging is removed, the new format offers consumers a more substantial visual perception of value and an even better
product experience.
Cadbury has communicated the change to consumers through in-store point of sale as well as a digital and PR campaign
to ensure that the messaging is clear - it's still the same Cadbury Dairy Milk taste fans love now with even more Cadbury
enjoyment in each bite!
"Cadbury Dairy Milk is a brand that is built on generations of wholesome goodness, authenticity and generosity as
envisioned by founder John Cadbury over a century ago. As an iconic brand here in South Africa and the world over, we
continuously strive to offer an enhanced product offering meeting the demands of our audience while continuing our
commitment to stay true to our roots by providing a truly authentic brand, crafted from ethically sourced ingredients and in
manner we can all be proud of to deliver our delicious quality chocolate, with the classic creamy Cadbury Dairy Milk taste
that South Africans love." - Lara Sidersky, Mondelez SA, Category Lead for Chocolate
The new design 80g slabs are available from all major retailers countrywide and applies to all Cadbury Dairy Milk variants
(Cadbury Dairy Milk, Whole Nut, Top Deck, Fruit & Nut, Mint Crisp, Cashew & Coconut, Biscuit, Top Deck Mint and Rum &
Raisin) excluding Cadbury Dream and Bourneville.
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Step 1: Overview to the question asked:
VIEWStep 2: Introduction to Promotional Incentives
VIEWSolution
VIEWStep 3: Explanation to Understanding Cadbury's Position
VIEWStep 4: Explanation to Identifying Clear Objectives
VIEWStep 5: Explanation to Target Audience Segmentation
VIEWStep 6: Explanation to Promotional Incentive Types
VIEWStep 7: Explanation to Budget Allocation
VIEWStep 8: Explanation to Legal and Ethical Considerations
VIEWStep 9: Explanation to Timing and Duration
VIEWStep 10: Explanation to Measuring and Analyzing Results and Adaptability
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