Answered: Question: An additional way of…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question: An additional way of promotion is that of incentives. Relate the factors of promotional incentives that Cadbury should consider prior to implementation.

Transcribed Image Text:What's changed? Cadbury Dairy Milk blocks are now bigger. by fbreporter Feb 14, 2023 SAME Cadbury -TASTE NEW BL BIGGER CKS IT'S THE GLASS & A HALF THAT MAKES THE TASTE & A HALF Cadbury Cadbury 100% SUSTAINABLY SOURCED COCOA COCO LIFE Cadbury Cadbury Dairy Milk is continuously exploring ways to enhance its delicious product offering. Based on consumer feedback, showing a preference for a bigger chocolate block, Cadbury increased the block size on the Cadbury Dairy Milk 80g slab, offering a bigger Cadbury flavour burst in every bite. Cadbury Dairy Milk 80g slabs now feature bigger chocolate blocks reflecting a size increase from 3.8g to 5.7g per block to create a new 14-block slab. While chocolate lovers can still expect the same tasty Cadbury Dairy Milk quality that they have come to expect from each slab, the new format slabs not only amplify the taste experience but reflect the brands generous nature embodied in its iconic Glass & A Half logo promise. The on-shelf slab size impression and packaging remain the same, but once the packaging is removed, the new format offers consumers a more substantial visual perception of value and an even better product experience. Cadbury has communicated the change to consumers through in-store point of sale as well as a digital and PR campaign to ensure that the messaging is clear - it's still the same Cadbury Dairy Milk taste fans love now with even more Cadbury enjoyment in each bite! "Cadbury Dairy Milk is a brand that is built on generations of wholesome goodness, authenticity and generosity as envisioned by founder John Cadbury over a century ago. As an iconic brand here in South Africa and the world over, we continuously strive to offer an enhanced product offering meeting the demands of our audience while continuing our commitment to stay true to our roots by providing a truly authentic brand, crafted from ethically sourced ingredients and in manner we can all be proud of to deliver our delicious quality chocolate, with the classic creamy Cadbury Dairy Milk taste that South Africans love." - Lara Sidersky, Mondelez SA, Category Lead for Chocolate The new design 80g slabs are available from all major retailers countrywide and applies to all Cadbury Dairy Milk variants (Cadbury Dairy Milk, Whole Nut, Top Deck, Fruit & Nut, Mint Crisp, Cashew & Coconut, Biscuit, Top Deck Mint and Rum & Raisin) excluding Cadbury Dream and Bourneville.

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