Question 1 With reference to the Ansoff Matrix, discuss ONE specific strategy in each quadrant that Tameka can pursue. Your answer should be detailed and relevant to the case scenario.

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
icon
Related questions
Question

SECTION A: 

Case Study – Smooth Red Cream

Smooth Red Cream (SRC) was founded in 2005 in Jamaica. Since its inception, the company has focused on developing the brand in Jamaica.

The product connotes visions of sunshine and beaches and gives a warm glow and smooth taste.  The company was founded by Tameka, who is hunting funds to expand the product range by adding a newer range of rum punch. This new range will be stronger and more flavourful than the current product lines. In addition, it will carry a new trendy label and Tameka expects that this will give the brand a boost.

The current range of Rum punches are 7% proof (alcohol content).  Wholesalers have requested a stronger version of the rum punches which is 14% proof. Jewel Isle is aiming to reach every bar, pub, restaurant, club, and supermarket.

Jewel Isle Rum punch are sold in 2 package size, a large 750ml bottles and a smaller 200ml bottles in packages of 6. Sales have risen steadily, and the company is profitable, but the company still sees huge opportunities for growth.

Prior to starting Jewel Isle, Tameka had worked in the beverage industry with Pepsi Cola for many years. She still maintains contact and gets mentoring and quality advice from them to this day.

Tameka started the business with a passion to spread the taste and love of Caribbean rum. The original tropical flavour is from a recipe passed down from her dad. She says – “I want this drink to be the classy drink it ought to be. There is so more to the taste!!” And this is reflected in the vibrant exquisite labelling.

Tameka is now ready to expand and grow the company in the marketplace and has approached you for ideas as this can be done.

Question 1

With reference to the Ansoff Matrix, discuss ONE specific strategy in each quadrant that Tameka can pursue. Your answer should be detailed and relevant to the case scenario.    

Expert Solution
steps

Step by step

Solved in 3 steps

Blurred answer
Knowledge Booster
Sales management
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, operations-management and related others by exploring similar questions and additional content below.
Similar questions
Recommended textbooks for you
Practical Management Science
Practical Management Science
Operations Management
ISBN:
9781337406659
Author:
WINSTON, Wayne L.
Publisher:
Cengage,
Operations Management
Operations Management
Operations Management
ISBN:
9781259667473
Author:
William J Stevenson
Publisher:
McGraw-Hill Education
Operations and Supply Chain Management (Mcgraw-hi…
Operations and Supply Chain Management (Mcgraw-hi…
Operations Management
ISBN:
9781259666100
Author:
F. Robert Jacobs, Richard B Chase
Publisher:
McGraw-Hill Education
Business in Action
Business in Action
Operations Management
ISBN:
9780135198100
Author:
BOVEE
Publisher:
PEARSON CO
Purchasing and Supply Chain Management
Purchasing and Supply Chain Management
Operations Management
ISBN:
9781285869681
Author:
Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Publisher:
Cengage Learning
Production and Operations Analysis, Seventh Editi…
Production and Operations Analysis, Seventh Editi…
Operations Management
ISBN:
9781478623069
Author:
Steven Nahmias, Tava Lennon Olsen
Publisher:
Waveland Press, Inc.